Brooke Furniss
BZ Consultants Group
Patrick spent many years on Madison Avenue before relocating to New York’s Hudson Valley and joining the car biz. After spells as a salesperson and early Internet manager, he joined Ruge’s Auto Group as Director of Marketing in 2012. He enjoys balancing AI and compliance with storytelling and relationship marketing for an almost 100-year-old family-owned dealer group.
What does expand your market mean? It means expanding it geographically and also by reaching new bottom-of-funnel consumers who are not yet exposed to your store(s). This panel will unpack marketing cost efficiencies, growing market share against competition, pitfalls and strategies for lacking vendor communication, and common misconceptions in automotive marketing.
BZ Consultants Group
Generations Digital
Newton Motor Group
Ruge’s Auto Group
Wikimotive
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