Dan’s extensive array of experience in marketing and leadership has given him a unique perspective on automotive and brand marketing. Being a big idea thinker and strategist, with boots-on-the-ground experience at the dealership has given him an excellent reputation in the auto industry.
Originally from the Sacramento area, Dan previously served as Sr. Director of Marketing for VinSolutions, before that as CEO at Smart Web Concepts, and he has also served in a variety of management positions within automotive dealerships.
Topic: “The mixture to marketing Success”
This session will give you what you need to look at in your inventory, marketing, and sales to generate better outcomes with your marketing dollars. If you are looking for ways to better measure your digital marketing, email campaigns, Radio/ TV, or how you can see if you have an inventory problem or a marketing problem. Then you want to attend this session.