VP of Business Development

Kenny Calhoun is the Vice President of Business Development at Dealer Funnel, a leader in automotive communication. He oversees product development, innovation, and strategic partnerships. With a 15-year background in automotive technology and advertising, Kenny has been instrumental in building software that is designed to meet the needs of not just the consumer but the dealer. Kenny possesses a strong understanding of dealership operations, and a willingness to listen and lead from a position of education. He continues to stay abreast of industry trends and advancements through professional development activities, active networking, and education. He is passionate about his company and his partners and excited about the future of technology for communicating with consumers. Outside of his professional endeavors, Kenny and his Fiance’ can be found meandering Central Florida on the hunt for the best food in town. 

speaker sessions

Creating Personalized Shopping, Marketing, and Communication Strategies for Consumers

Dealer eProcess • Podium • Spectrum Reach • Dealer Funnel • TransUnion

Consumers respond to personalized, relevant offers at a much higher rate than generic offers.  Consumers also know the difference between mass messaging and timely offers. New technologies have made personalization at scale possible. This panel will discuss the specifics that can give dealers a competitive edge.



Day 3




Waterloo Ballroom








Waterloo Exhibit Hall


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