April 27-29 | Scottsdale, AZ
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Explore the forefront of AI technology in the automotive industry at our conference. We’ll discuss the latest AI tools that are driving the industry towards greater automation and efficiency. See how AI is reshaping everything from customer interactions to backend operations, and what the future holds.
Overview of AI applications in automotive.
AI’s role in enhancing automation and operational efficiency.
Future trends and innovations driven by AI.
Explore the shift from batch processing to real-time tracking, exploring the creation of systems that enable dynamic marketing activations. Learn to harness real-time data to instantly react to customer interactions, dramatically increasing engagement and conversions. Join us to discover the tools and techniques needed to make real-time marketing a reality for your dealership.
Implementing real-time data tracking solutions.
Strategies for dynamic marketing responses.
Case studies on successful real-time activation.
Address the critical challenges of data hygiene to enhance your marketing strategies. Our sessions will provide practical steps and innovative solutions for cleaning and maintaining your data to optimize marketing performance. Learn from experts how to avoid common pitfalls and implement effective data management practices.
Strategies for effective data cleansing.
Maintaining ongoing data hygiene.
Case studies on data management success.
Stay updated with the latest in SEO, SEM, and social media through our comprehensive sessions. Learn how to adapt to evolving digital marketing trends and apply the newest techniques to ensure your dealership stays ahead in a competitive market.
Latest updates in SEO, SEM, and social media.
Adapting traditional tactics for modern challenges.
Competitive strategies in digital marketing.
As Customer Data Platforms (CDPs) become more prevalent in the automotive sector, it’s time we evaluate their impact and downfalls. Find out how CDPs have transformed dealership operations, enhanced customer insights, and personalized marketing efforts. Experts will share success stories and data-driven strategies to maximize your CDP investment.
Real-world ROI from CDP implementations.
Enhancing customer personalization.
Strategic integration of CDPs with marketing efforts.
Unlock the power of content personalization at scale during this focused session. As customers demand more tailored experiences, the ability to personalize content dynamically across various platforms becomes a significant competitive edge. Learn from industry leaders how to harness big data, AI, and innovative software solutions to deliver personalized customer experiences efficiently.
Techniques for segmenting your audience more accurately and dynamically.
Utilize AI to automate personalization and enhance targeting accuracy.
Strategies for implementing real-time personalization across multiple touchpoints.
Learn how to effectively manage and extend your audience by choosing the right partners in this forward-think educational topic. We’ll cover how to strategically select and collaborate with audience partners to broaden the reach of your campaigns and achieve precise targeting and improved campaign outcomes.
Criteria for selecting audience partners.
Techniques for expanding audience reach.
Optimizing campaign reach and effectiveness.
Discover the latest trends in video marketing and the impact of platforms like Amazon Advertising on industry visibility. Our session will cover encompassing strategies for leveraging video content across digital platforms to enhance brand presence and engage more effectively with your audience.
Insights into Amazon Advertising and other platforms.
Evolving strategies in video marketing.
Best practices for video content engagement.
Navigate the intricate landscape of privacy and data compliance in the automotive sector. As digital integration deepens, understanding and adhering to laws like GDPR, CCPA, and other data protection regulations is more crucial than ever.
Gain clarity on global privacy laws and how they impact automotive marketing.
Strategies for leveraging compliance to enhance consumer trust and brand integrity.
Understand the risks and penalties of non-compliance and how to avoid them.
