April 26-28 | Scottsdale, AZ
From SEO to GEO: Preparing Your Content for AI Search is designed for dealers who want to stay discoverable as the buying journey spreads across AI-driven search, local discovery, marketplaces, and “answer engines.” Search isn’t just ten blue links anymore—shoppers are asking AI tools for recommendations, comparing options inside new interfaces, and discovering dealers through a mix of maps, inventory platforms, social, and geo-targeted experiences.
This track breaks down what dealers need to optimize in 2026 to show up where it matters: your website content, location signals, inventory visibility, and brand authority. You’ll learn how modern search surfaces your dealership, what influences AI-driven recommendations, and how to structure content so it earns attention, trust, and action—whether the shopper is on Google, in a marketplace, or using an AI assistant to narrow their options.
If your organic traffic feels less predictable, your SRPs/VDPs aren’t performing, or you’re worried AI tools will take visibility away, this topic gives you a clear, practical plan to stay found—and stay chosen.
SEO vs. GEO vs. AI Discovery – Understand how visibility is changing across search, maps, marketplaces, and AI-generated results.
Content Built to Be Referenced – Structure pages so AI tools and humans can quickly understand, trust, and act on your information.
Local Signals That Drive Real Foot Traffic – Optimize for proximity-based discovery: locations, reviews, relevance, and consistent business data.
Inventory Visibility in a Fragmented Journey – Ensure your vehicles are discoverable across platforms and presented in ways that convert.
Geo-Targeted Strategy That Complements Organic – Use localized content and targeting to capture shoppers by intent and geography.
Measurement That Still Works in 2026 – Track what matters as clicks get messy: branded lift, calls, form quality, and assisted conversions.
