April 26-28 | Scottsdale, AZ
Mastering Essential Strategies for Lifecycle Marketing is about turning more of your existing opportunities into revenue—without constantly relying on new leads to hit your numbers. This track shows dealers how to build smarter customer journeys across sales and service using targeted, timely communication that keeps your brand in front of the right people at the right moment.
You’ll learn how to move beyond one-off campaigns and create a lifecycle engine: nurturing new leads, recovering stalled shoppers, improving appointment show rates, reactivating lost opportunities, and driving service retention with messaging that feels personal—not spammy. We’ll cover the core building blocks that make lifecycle marketing work: segmentation, clean data, consistent triggers, channel strategy (email, SMS, CRM tasks, ads), and measurement tied to real outcomes.
If you want more repeat business, higher loyalty, and better ROI from the customers you already have access to, this is the playbook.
Build a True Lifecycle System – Map the customer journey from first touch to repeat purchase and long-term service loyalty.
Segmentation That Improves Results – Use clean, simple audience buckets that increase engagement and reduce wasted spend.
Automation Without Losing the Human Touch – Triggers, templates, and timing that feel relevant—without sounding robotic.
Sales + Service Working Together – Align messaging so customers don’t get conflicting outreach and your teams stay in sync.
Win Back Lost Opportunities – Reactivate unsold leads, dormant customers, and overdue service with smarter re-engagement plays.
Measure What Matters – Track outcomes like appointment set/show, sold rate, RO count, retention, and revenue—beyond opens/clicks.
