Rethinking Your Customer Communication Strategy

Dealers have new access to better data, AI enhanced communication tools, and more flexible sales workflows in CRM tools but how should dealers build a better communication strategy? How do they measure the effectiveness of an updated tech stack?  Since customers call more often than submitting a lead from a marketing campaign, how can higher conversion rates be developed via phone or SMS?

Key Takeaways:

• Strategies to improve customer communication are available
• Dealers need to be mindful of how many tools are communicating with clients
• Deciding which platform should host the opt-in and opt-out data
• How to identify gaps in customer communication which are hurting marketing outcomes and customer retention

Join this session to ensure your dealership can lead the way for improving customer communication and online marketing conversion rates.