Are you still guessing which marketing efforts truly drive sales? First-party data holds the key to revealing every touchpoint that influences a purchase. At DMSC 2025, discover how to break free from outdated CRM reports and gain real visibility into your marketing performance with modern attribution strategies.

Dealers who actively manage their first-party data can track the entire customer journey, ensuring that no lead or marketing effort goes unnoticed. Join this session to learn how to measure what truly moves the needle, optimize your budget, and make data-driven decisions that increase profitability.