April 27-29 | Scottsdale, AZ
Brian Pasch is joined by Jonathan Lucenay, CEO of Client Command, to explore how first-party data and real-time retailing are transforming dealership marketing. They discuss the power of the Active Shopper Network, Adaptive Journeys, and Autopilot in identifying high-intent shoppers and automating engagement before they defect. Learn how data-driven strategies can optimize sales and service operations for long-term success.
Learn more by visiting www.clientcommand.com/autopilot/
Data use can make or break your marketing efforts when it comes to reaching your target audience. Brian Pasch discusses the potential for dealership data use with Jonathan Lucenay, founder and CEO of Client Command, through the Active Shopper Network®, the newly unveiled Adaptive Journeys product, and its groundbreaking AutoPilot system. Learn more about the future of automotive marketing with the Brian Pasch Podcast today.
Proudly stating that it had “the best shopper data at NADA,” Client Command made waves at the 2025 NADA conference with its new Adaptive Journeys product. Client Command was founded in 1999 and continued to grow with their 2018 patent of the Active Shopper Network®. This tool pulls privacy-compliant, consent-driven shopper data from across the internet without being constrained only to a dealership’s site.
The Active Shopper Network® allows dealerships to take the next step in their marketing efforts by following consumer behavior beyond their site and identifying customers who are defecting. This means that dealerships can pinpoint customers who are actively shopping on third-party marketplaces.
According to Client Command research insights, 94.2% of shoppers on the dealer’s database aren’t visiting the dealership website when browsing for their new car. While there may be plenty of people searching for a vehicle that’s available on the dealer’s lot, neither customers nor dealerships know that their interests and products align. Only about 5% of shoppers will visit the dealership website, while the rest search for their next vehicle elsewhere. Client Command sought to find a solution for this problem, which led to the introduction of the Adaptive Journeys product.
The new Adaptive Journeys product makes the data work for you by connecting you to those actively shopping for a new car. Reaching your customers early in their purchasing journey is pivotal, and according to Lucenay, it can lead your gross profits to be about “36% higher than if you don’t.” This is where Adaptive Journeys comes in.
Adaptive Journeys brings in part of the Client Command CVP and connects it with Active Shopper Network® data, which informs dealerships of shoppers looking for their next vehicle and allows them to connect immediately. The Adaptive Journeys product then lets dealers send personalized messages to these shoppers with an offer for the same or similar vehicle they’re searching for. This targets the potential 94.2% of customers browsing on a third-party marketplace and allows dealers to direct them to their dealership’s vehicles early on in their shopping journey.
The rise of new technology and rapidly changing marketing opportunities have driven Client Command’s data-leveraging innovations. Working with two companies, STELLA™ AI and Dealer Funnel, Client Command and Adaptive Journeys revolutionizes how dealerships utilize shopper data to reach audiences through its AutoPilot feature. AutoPilot allows dealerships to connect with their potential shoppers seamlessly with minimal hands-on work needed. Once an active shopper is identified, Adaptive Journeys allows for instant AI-driven text, call, email, or direct mail communication through the three partnership tools:
There are a lot of options out there when it comes to automotive marketing strategies. What makes Adaptive Journeys stand out is its use of data-driven insights to reach audiences who are actively searching for dealership products and services. Targeting a large audience can be a good way to receive impressions on a campaign, but if the people in that audience aren’t interested in the dealership’s services, the response rate can be fairly low. In comparison, Adaptive Journeys only targets those already looking for a product your dealership provides to ensure compatible end-goals between the dealer and consumer.
The time for more effective automotive data use has arrived. Adaptive Journeys allows dealerships to target local, high-quality micro-audiences and direct them to their vehicles and services. Discover the efficient data-based marketing tool that’s crushing expectations with Adaptive Journeys today. You can get started by requesting a demo today through the Client Command website, reaching out to the DealerFunnel or STELLA™ AI sites, or by messaging Jonathan Lucenay directly on LinkedIn.
Stay up-to-date with the latest marketing trends in the automotive industry at DMSC 2025. Explore innovative topics, work on engaging, hands-on activities, and network with fellow guests in Scottsdale, Arizona, from April 27-29. Get your tickets and book your hotel to the ultimate automotive marketing conference today!
Tune back in to the Brian Pasch podcast to stay informed with the latest automotive innovations. Whether you’re looking for the newest technology developments or you’re curious about the insights and shifts in the industry, the podcast covers it all. Discover brand-new topics today!
