Ted Parken is the SVP of Sales at Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, and has been with the company for over 3 years. He is a veteran in the MarTech space. Over the years, he has a proven track record in driving growth and leading high-performing sales teams. Ted has overseen a number of automotive deals, with experience spans from Tier 3 automotive groups all the way up to major OEM groups. His leadership has been key in the initial deals as well as long term relationships to ensure success through collaboration.

Ted is an expert in navigating the complexities of data management, including in the automotive industry, where pulling together data sources is essential for success. His leadership has been instrumental in helping customers adopt powerful, AI-driven solutions that turn data into actionable insights for groups to improve their marketing efficiency and sales performance. He understands the importance of robust, real-time CDPs like Treasure Data, who’s system unifies fragmented data, resolve ID resolution issues, and provide advanced segmentation that is essential for today’s automotive landscape.