April 27-29 | Scottsdale, AZ

DMSC 2025 Education Topics

Addressing Critical Innovations in Automotive Digital Marketing

Dive into the impactful topics that are driving change in the automotive industry

Addressing Optimization of Automotive Websites

Faster load times, better search, and streamlined code—turn your website into a high-performing sales engine.

Websites

CDPs: Making Marketing Activation More Effective

Unlock real-time marketing with secure, trackable data and automated audience segmentation for smarter campaigns.

CDPs

Identity Resolution Frameworks for Sales Opportunities

Know when customers return, prevent defections, and maximize every sales opportunity with smarter data strategy.

Identity Resolution

AI in Automotive: Cutting Through the Hype

Separate the hype from reality—see which AI tools are truly driving results and which are just marketing buzz.

AI

Smarter Marketing Measurement & Attribution

Ditch outdated CRM reports—learn how first-party data reveals every touchpoint influencing a sale.

Attribution

Mastering Digital
Marketing for Advertising

Train your team, optimize your strategy, and maximize ROI with expert mentoring and cutting-edge marketing insights.

Digital Marketing

Learn on a Deeper Level at DMSC

Who Should Attend?

Elevate your expertise with our comprehensive education program, designed to provide valuable insights tailored to your role while fostering collaboration across all dealership departments.

Marketing Directors

General Managers

Data Analysts

Dealer Principals

Ecommerce Directors

BDC Directors

Internet Directors

Fixed Ops Directors

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