April 26-28 | Scottsdale, AZ

DMSC 2026 Education Topics

Addressing Critical Innovations in Automotive Digital Marketing

Dive into the impactful topics that are driving change in the automotive industry

Optimizing Auto Dealership Websites for Conversions

Faster load times, better search, and streamlined code—turn your website into a high-performing sales engine.

Websites

Leveraging AI Tools to Transform Your Marketing

Assemble and leverage the right AI tools to convert more leads, and streamline your sales and marketing workflows

AI Tools

From SEO to GEO: Preparing Your Content for AI Search

Search isn’t just about Google anymore. Explore how dealers can stay visible across AI-driven search.

SEO & AI Search

Developing Effective First-Party Marketing Audiences

This track covers how to collect, organize, and activate marketing audiences that actually convert.

First-Party Data

Mastering Essential Strategies for Lifecycle Marketing

Train your team, optimize your strategy, and maximize ROI with expert mentoring and cutting-edge marketing insights.

Lifecycle Marketing

Smarter Marketing Measurement & Attribution

Ditch outdated CRM reports—learn how first-party data reveals every touchpoint influencing a sale.

Attribution

Learn on a Deeper Level at DMSC

Who Should Attend?

Elevate your expertise with our comprehensive education program, designed to provide valuable insights tailored to your role while fostering collaboration across all dealership departments.

Marketing Directors

General Managers

Data Analysts

Dealer Principals

Ecommerce Directors

BDC Directors

Internet Directors

Fixed Ops Directors

Discover a Better Conference Experience

Get Your Tickets Today!