April 18-20 | Scottsdale, AZ

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Explore the Agenda

Discover sessions across the most important topics shaping automotive today.

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2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
|
Day One
|
Workshop
|
Rainmakers A
First-Party Data

From Clicks to Customers: A First Party Data Operating System for Dealers

A practical playbook for building, activating, and measuring first-party data across one store or many rooftops
Yuriy Demidko
Yuriy Demidko, DP Fox
2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
|
Day One
|
Workshop
|
Rainmakers B
First-Party Data

Do You Know Why You Lost Your Customer? We Do. Introducing the Voice of the Defector.

Use real defection insights to improve close rates and customer experience
Betsy Marietti
Betsy Marietti, Urban Science
Michael Moushon
Michael Moushon, Jenkins Cars
Michael McDonald
Michael McDonald, Jeff Wyler Automotive Family
2:30
PM
3:15
PM

Day One

AI Tools
2:30
PM
|
Day One
|
Workshop
|
Rainmakers C
AI Tools

Your Best People Are Buried Under Your Tech Stack

Why fixing workflows—not adding tools—is the real path to better performance
Jiovan Melendez
Jiovan Melendez, Podium
10:30
AM
11:15
AM

Day Two

SEO & AI Search
10:30
AM
|
Day Two
|
Workshop
|
Rainmakers A
SEO & AI Search

More Leads, Less Money: Winning Search in 2026

Align SEO and SEM to cut waste and drive measurable lead growth
Zach Billings
Zach Billings, Wikimotive
10:30
AM
11:15
AM

Day Two

Performance
10:30
AM
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Day Two
|
Workshop
|
Rainmakers B
Performance

Streaming as a Market Share Engine: How Dealers Win with CTV & Digital Audio

Use CTV and digital audio to drive incremental reach and measurable market share growth
Brett Hall
Brett Hall, EMG
10:30
AM
11:15
AM

Day Two

AI Tools
10:30
AM
|
Day Two
|
Workshop
|
Rainmakers C
AI Tools

Stop Guessing. Start Winning: Turning AI Into Your Dealership’s Smartest Advisor

Move beyond basic AI use to power smarter dealership decisions every day
Lance Schafer
Lance Schafer, Lotlinx
11:30
AM
12:00
PM

Day Two

Performance
11:30
AM
|
Day Two
|
Mini Workshop
|
Rainmakers A
Performance

From Search to Showroom: Mastering Google Ads for Dealers in 2026

Build, optimize, and measure Google Ads strategies that drive real dealership performance
Guest speaker Sarah Ciociola's headshot with transparent background
Sarah Ciociola, PCG Digital
Joshua Donaldson
Joshua Donaldson, PCG Digital
11:30
AM
12:00
PM

Day Two

SEO & AI Search
11:30
AM
|
Day Two
|
Mini Workshop
|
Rainmakers B
SEO & AI Search

The Evolution of Organic Search: How to Stay Ahead in a World of Organic, Position Zero and AI Driven Search

Learn how dealerships can stay visible as search shifts from rankings to AI answers
Chad Graves
Chad Graves, Reunion Marketing
11:30
AM
12:00
PM

Day Two

Performance
11:30
AM
|
Day Two
|
Mini Workshop
|
Rainmakers C
Performance

How to Add Millions in Gross with Used EVs

Unlock the most overlooked inventory opportunity driving dealership profit
Ryan Osten
Ryan Osten, Lyteflo
3:00
PM
3:30
PM

Day Two

Performance
3:00
PM
|
Day Two
|
Mini Workshop
|
Rainmakers A
Performance

Beyond the Rating: How to Use Customer Intelligence to Run a Better Dealership

Turn customer reviews into operational intelligence that drives dealership performance
Cuyler Owens
Cuyler Owens, Widewail
3:00
PM
3:30
PM

Day Two

SEO & AI Search
3:00
PM
|
Day Two
|
Mini Workshop
|
Rainmakers B
SEO & AI Search

The AI-Ready Dealership: A Live Audit for the Next Era of Search

Live audit your dealership’s data to ensure AI search engines recommend your store
Gino Cipperoni
Gino Cipperoni, Dealer eProcess
3:00
PM
3:30
PM

Day Two

Performance
3:00
PM
|
Day Two
|
Mini Workshop
|
Rainmakers C
Performance

Your Best Buyers Are Coming to Your Site. Here's How to Recognize Them.

How top dealers spot the right leads faster
Jorge de Castro
Jorge de Castro, TradePending
3:45
PM
4:15
PM

Day Two

AI Tools
3:45
PM
|
Day Two
|
Mini Workshop
|
Rainmakers A
AI Tools

AI Agents in the Dealership: Turning Missed Opportunities into More Conversations, Appointments, and Sales

Where better coverage and faster response turn into real revenue
Shaun Yates
Shaun Yates, Matador.ai
3:45
PM
4:15
PM

Day Two

SEO & AI Search
3:45
PM
|
Day Two
|
Mini Workshop
|
Rainmakers B
SEO & AI Search

From Prompt to Performance: Measuring AI Search Impact

Turn AI search visibility into measurable performance and actionable strategy
Erin Zaborac
Erin Zaborac, DealerOn
Colleen Harris
Colleen Harris, DealerOn
3:45
PM
4:15
PM

Day Two

Performance
3:45
PM
|
Day Two
|
Mini Workshop
|
Rainmakers C
Performance

Common Misbeliefs in Marketing Strategy

Replace marketing myths with data-driven strategies that deliver real performance
Hunter Allen
Hunter Allen, Capital One Auto