April 27-29 | Scottsdale, AZ

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Sunday - April 27

Day 1

2:30pm

3:15pm

AI

AI-Driven Sales Acceleration: The Future of Automotive Customer Engagement

Leverage AI to improve customer engagement, streamline ops, and boost sales

Ross Tinkham - Podium

Workshop

Rainmakers A

DAY

01

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Sunday - April 27

Day 1

2:30pm

3:15pm

Advertising

How Auto Marketers Can Drive Outcomes in a Multiscreen World

Simplify audience targeting and maximize ROI in a fragmented media landscape

Tara Rego - Spectrum Reach
Atul Patel - Orbee
Kate Howell - Mullinax Auto Group

Workshop

Rainmakers B

DAY

01

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Sunday - April 27

Day 1

2:30pm

3:15pm

AI

Agentic AI: Modernizing Inventory Management for Maximum Profitability

Use AI to reduce aging inventory, predict demand, and boost dealership profitability.

Len Short - Lotlinx

Workshop

Rainmakers C

DAY

01

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Sunday - April 27

Day 1

3:30pm

4:00pm

Messaging

The Road to Sold – Pt. I – Conversations that Connect: A New View of Internet Sales Process

Engage customers with trust-building conversations that drive sales success

Glenn Pasch - PCG Digital

Mini Workshop

Rainmakers A

DAY

01

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Sunday - April 27

Day 1

3:30pm

4:00pm

AI

Oh My, AI

Discover how to evaluate AI solutions, ask the right questions, and identify real value from the hype

Gray Scott - Ultimate Toys

Mini Workshop

Rainmakers B

DAY

01

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Sunday - April 27

Day 1

3:30pm

4:00pm

Personalization

From Interest to Ownership: Building Digital Marketing Success using Lifecycle Marketing

Explore the full customer journey and learn how lifecycle marketing drives real ROI

Denise Galiatsatos - PCG Digital
Sarah Ciociola - PCG Digital

Mini Workshop

Rainmakers C

DAY

01

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Monday - April 28

Day 2

10:45am

11:30am

Analytics

Hands-On GA4 Training

Master GA4 with expert guidance and real-time support to optimize performance

Brian Pasch - Pasch Group
Kevin Pitts - BMW of Reading
Dustin Lester - DealerOn

Workshop

Rainmakers A

DAY

02

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Monday - April 28

Day 2

10:45am

11:30am

AI

Where SEO, SEM, and AI Search Collide

Unpack the future of search marketing and how AI is reshaping SEO, SEM, and paid strategies

Zach Billings - Wikimotive

Workshop

Rainmakers B

DAY

02

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Monday - April 28

Day 2

10:45am

11:30am

Compliance

Co-Op Cash Crisis: Stop Leaving Millions on the Table!

Discover how to reclaim lost co-op dollars and maximize your dealership’s marketing ROI.

Mark Baruth - Coopable

Workshop

Rainmakers C

DAY

02

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Monday - April 28

Day 2

11:45am

12:15pm

Customer Experience

The Road to Sold – Pt. II – Data-Driven Conversations: Using Technology to Engage Smarter

Use data and tech to drive smarter, personalized customer conversations that convert

Glenn Pasch - PCG Digital

Mini Workshop

Rainmakers A

DAY

02

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Monday - April 28

Day 2

11:45am

12:15pm

Advertising

You Down with IVT? No Not Me! How Ad Fraud is Negatively Affecting Your Streaming OTT Campaigns

Uncover how video ad fraud and invalid traffic drain your OTT ad budget—and how to stop it.

Owen Moon - Dealer Stream

Mini Workshop

Rainmakers B

DAY

02

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Monday - April 28

Day 2

11:45am

12:15pm

CDPs

The Real CDP Experience: Hear About the Experience of Using a CDP Directly From Dealers

Hear firsthand from dealers on how CDPs drive personalized marketing, sales optimization, and retention

Megan Horton - Client Command
Scott Wideman - Keating Automotive
Mariah Kelly - Bill Luke CDJR

Mini Workshop

Rainmakers C

DAY

02

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Monday - April 28

Day 2

2:45pm

3:15pm

Advertising

Activating Customer Engagement Through Vendor Synergy

Maximize ad spend efficiency by aligning strategy and data to engage customers at the right moment

Denise Galiatsatos - PCG Digital
Michael Stewart - PCG Digital

Mini Workshop

Rainmakers A

DAY

02

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Monday - April 28

Day 2

2:45pm

3:15pm

CDPs

Have a CDP, Now What?

Turning Data Into Deals with Conversational AI, Texting & Text Marketing.

Dan Moore - Dealer Funnel
Kenny Calhoun - Dealer Funnel

Mini Workshop

Rainmakers B

DAY

02

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Monday - April 28

Day 2

2:45pm

3:15pm

Advertising

The New Age of TV: Best Practices for Streaming TV Advertising

Master CTV advertising strategies that boost targeting, measurement, and marketing ROI.

Mini Workshop

Rainmakers C

DAY

02

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