Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customers touch points on a deeper level?

Join us for an immersive storytelling workshop where dealers will meet “Maggie,” a car buyer, and walk through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encountered—from her first introduction to a dealership’s brand online after filling an Amazon shopping cart, all the way to purchasing her new vehicle. By the end of the workshop, you’ll have a clear understanding of how to develop a Media Mix for your dealership using a Lifecycle Marketing approach. Plus, we’ll provide a QR code to download the white paper straight to your inbox.