April 27-29 | Scottsdale, AZ

Featured Education Topic

Improving Automotive Website Performance and Conversions

Faster performance. Better conversions. More sales.

ABOUT THIS TOPIC

Your dealership’s website should be its most powerful sales tool, but too often, slow load times, clunky search functions, and code-heavy pages are driving customers away instead of converting them. With rising consumer expectations, dealers need to ensure their digital showroom is optimized for speed, efficiency, and user experience.

At DMSC, we’re tackling these challenges head-on. Whether you’re looking to improve lead generation, enhance search functionality, or streamline site performance, this session will provide actionable strategies to take control of your website’s performance. Join our two-hour website workgroup or explore various sessions designed to help you eliminate code bloat, improve search flexibility, and create a seamless online shopping experience that keeps customers engaged. Don’t let your website be the roadblock to conversions—turn it into a high-performing sales engine.

KEY HIGHLIGHTS

  • Maximize Lead Generation – Discover strategies to optimize your website’s design, calls-to-action, and engagement tools to turn more visitors into high-quality leads.

  • Boost Website Speed & Performance – Learn how to eliminate code bloat, streamline third-party tools, and enhance load times to keep potential customers from bouncing.

  • Enhance Search Functionality – Explore ways to implement flexible, user-friendly search tools that make it easier for shoppers to find the right vehicle and take action.

  • Streamlining Digital Retailing – Improve the customer journey with intuitive tools that simplify online transactions.

  • Personalized Online Experiences – Explore AI-driven content strategies that enhance engagement and increase conversions.

SESSIONS IN THIS TOPIC

Sunday - April 27

Day 1

10:00am

12:00pm

Website

Optimizing the Dealership Website Experience for Consumers

Brian Pasch - Pasch Group
Erin Zaborac - DealerOn
Matt VanDyke - Shift Digital
Gino Cipperoni - Dealer eProcess
Robert DeGeorge - Dealer.com
David Boice - Team Velocity
Ron Andrews - Cars Commerce

2-Hr Training

Rainmakers A

Sunday - April 27

Day 1

4:30pm

5:15pm

Website

How to Create the Best Website Experience for Consumers

Gino Cipperoni - Dealer eProcess
Brian Pasch - Pasch Group
Aurko Chatterjee - DealerOn
David Boice - Team Velocity

Panel

Ballroom

Monday - April 28

Day 2

3:45pm

4:30pm

Website

How to Increase Website Conversion Rates

Brian Pasch - Pasch Group
Connie Gundrum - CF Search Marketing
Tim Cox - CarNow
Michael Morgan - Launch Labs
Adam Maciasz - Tealium
Amy Spiegel - Crown Automotive

Panel

Ballroom

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