April 27-29 | Scottsdale, AZ
In this episode, Brian Pasch speaks with Bob Lettis of 700 Credit to address one of the most pressing threats facing automotive retail today: identity fraud. As digital retailing grows, so does the sophistication of scammers. Bob introduces Quick Scan, a powerful driver’s license verification tool designed to stop fraud at the start of a transaction—before credit is even pulled. With deep integrations across DMS, CRM, and online retailing platforms, 700 Credit offers dealers a seamless way to verify identity and comply with safeguard rules. Plus, dealers can try it risk-free for 60 days. If you’re serious about protecting your dealership from synthetic fraud and data breaches, this episode is a must-listen.
The advancements of the digital age have led to the development of breakthrough technologies, and subsequently, more elaborate fraudulent processes. Synthetic identities, AI bots, and more have made it easier than ever for scammers to gain access to personal data, with dealerships becoming a prime target. However, anti-fraud security products are fighting back to prevent dealerships from falling prey to advanced deceptive technologies.
Keeping customers’ personal information secure has been a main focus for dealerships after the 2022 FTC Safeguards Rule. Paper records and reports have become a liability, with digital options offering more security for dealers’ sales processes. 700Credit offers verification services targeting digital fraud efforts with QuickScan by using real-time authentication of customer IDs. 700Credit implements facial recognition, DMV protection, and more to target regular and synthetic fraud with its advanced ID verification process. By making use of sophisticated protective services, dealers can ensure that they are protected throughout their daily business transactions.
Fraud is found among every retail space, and the automotive industry is no exception. Nearly every dealer has experienced some sort of fraudulent effort. With fraud in the auto industry totaling over $9 billion, it’s important to take proactive steps to ensure your dealership is protected. Working with over 22,000 dealerships and integration partners, 700Credit strives to fight scamming efforts and improve dealer digital safety.
Protective processes are being made simpler than ever with 700Credit integrations with DMS, CRM, digital lead companies, and equity mining companies, totaling about 250 software providers. Additional 700Credit integrations with online retailing tools are also evolving with verification processes in order to bring added security to their systems.
Learn more about protecting your dealership against digital fraud through the 700Credit website and the QuickScan ID verification platform. If you are an existing customer, be sure to reach out to your regular contact to learn more about your dealership’s available tools. If you are interested in booking a 60-day free trial of QuickScan, you can learn more on the 700Credit QuickScan page.
Discover the dealership tools that are revolutionizing the automotive industry at the 2025 Digital Marketing Strategies Conference in Scottsdale, Arizona. Join us from April 27-29 for a weekend of workshops, trainings, and panel discussions, from which you can learn and implement in your own dealer’s operations. Book your tickets today!
Stay up to date with the latest advancements in dealership technologies with the Brian Pasch Podcast, available on your favorite podcast streaming platforms. Catch up on the newest 2025 DMSC Podcast episodes now!
