April 27-29 | Scottsdale, AZ
In this episode, Brian Pasch interviews Ted Rubin, CEO of ActivEngage, for a deep dive into what truly sets their communication platform apart in the automotive industry. From measurable sales outcomes to a philosophy centered on real customer engagement, ActivEngage is redefining how digital conversations convert into revenue. This unfiltered discussion reveals why ActivEngage’s laser focus isn’t just on generating leads—but on closing more deals.
With shopping trends growing towards a widely online marketplace, dealers have shifted a lot of focus onto lead acquisition. However, the ability to create trust with customers is being pushed into the background as online tools get in the way of human customer-dealer connections. Direct communication with customers is incredibly valuable to dealers as it can simulate the in-person shopping experience through the digital space. With an in-store experience, dealers can answer questions, share information, and build relationships with customers as they guide them through the sales process. But, as many choose to shop online, the base of customer trust and loyalty is weakened. ActivEngage pushes past the awareness stage of the purchasing process with direct, thoughtful conversations through an engaging online experience.
ActivEngage is a live chat system for car dealerships that focuses on building leads based on genuine human interactions. Visitors on dealer sites provide the opportunity for remarkable customer service that accomplishes the goals of both the customer and the dealership. Founded on human communication, ActivEngage strives to guide customers through the sales funnel seamlessly through a natural, conversational process.
The rise of AI has greatly impacted how online dealer sites function. AI works well for finding information, although it is generally understood that it functions by pulling answers that can already be found online or through a dealer’s website. If customers are looking for genuine dealer connections, however, chatbots are not the right tool for them. In fact, customers may find it off-putting if AI starts acting in an empathetic manner. ActivEngage finds meaningful human connections in every interaction, while highlighting every dealer’s culture, tools, and resources. This way, customers remain engaged and motivated throughout their entire dealership experience.
Meaningful human conversations can make all the difference in dealer interactions. When customers begin their journey on a dealer’s site, these interactions can build into trust and an increased sense of rapport. ActivEngage products focus on a customer-centered experience fostered by genuine interactions. By contributing notes that highlight relevant customer information and goals within the dealership’s CRM system, personalized customer service can continue beyond the initial interaction. With LeadBoost, customers are connected to a live ActivEngage specialist who encourages customers to take their next action, such as booking a test drive, scheduling a service appointment, and more.
Meeting the demands of busy customer calls can be daunting for dealerships. ActivEngage provides both calling and texting solutions to help make these demands more manageable. Additionally, younger generations may find texting to be their preferred form of communication with dealers. When customers calling in to a dealership are presented with the option to wait for an available attendant or communicate via text, ActivEngage has found that around 35% of callers opt for live text-based services. This channel allows live specialists to send links to dealership resources, including pre-qual forms, available vehicles, and financing tools. Texts and calls are then turned into transcripts pulled into the CRM system, which can be used to identify frequently asked questions, potential opportunities, and more.
ActivEngage focuses on achieving high lead conversions through meaningful, engaging conversations that build customer trust and loyalty. With over 17 years of experience and progress in live chat integrations, ActivEngage seeks to build relationships between customers and dealerships that fulfill the needs of both parties. Learn more about bringing the live chat solution to your dealership through the ActivEngage website, or reach out to Ted Rubin directly at ted.rubin@activengage.com.
Learn more about ActivEngage and other advanced automotive tools at the Digital Marketing Strategies Conference 2025 in Scottsdale, Arizona. Join the discussion with panels, workshops, and more on April 27-29, and discover innovative technology you can bring to your dealership.
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