April 27-29 | Scottsdale, AZ
In this episode, Brian Pasch is joined by Aaron Bickart of OfferLogix to explore an alternative to the Cap One button for auto loan pre-approvals. They discuss the benefits of OfferLogix’s Offer Management Platform (OMP), how it improves compliance, transparency, and lead conversion, and why it’s a game-changer for dealers looking to optimize their marketing strategies.
The automotive pre-approval process is being transformed. Get the scoop on the new OfferLogix pre-approval solutions through its Offer Management Platform (OMP) ahead of the 2025 Digital Marketing Strategies Conference with Brian Pasch and OfferLogix EVP/General Manager Aaron Bickart.
When it comes to the process of applying for pre-qualification or pre-approval on a dealer’s website, both customers and dealers can find themselves feeling restricted. Pre-qualification is a convenient lead provider for dealerships and is an efficient way for consumers to get a general view of their situation. Pre-approval takes pre-qualification a step further by using a specific vehicle or vehicle identification number (VIN) and gets consumers approved on a lease or finance payment within seconds. The new OfferLogix solution enhances the pre-approval process by running dealership pre-approval offers from not just one lender or institution but the entire network of lenders that the dealership works with.
Dealerships are becoming increasingly interested in managing their first-party data. While many customer data platforms (CDP) are useful for unifying customer data and tracking interactions across the dealer site, they lack an understanding of the automotive industry’s many vehicle discounts, deals, rebates, and more. The OfferLogix Offer Management Platform (OMP) can tie into the dealer’s CDP or CXP (customer experience platform) and manage rebates, lease and finance quotes, and more, and it syndicates the information to ensure compliance within the current marketplace. This, in turn, ensures a personalized advertising experience based on consistent payments and legal compliance.
Keeping your data compliant is a priority for dealers and the OfferLogix pre-approval solution. As well as ensuring compliance with Equifax®, data will be able to be seen through GA4 with the ability to track the attribution for every pre-approval sale through the dealer’s CRM system.
With a heavy focus on consistency and compliance, the Offer Management Platform provides an accurate, simple solution for the current industry’s pre-approval process. In order to stay aligned with compliance within the dealership, disclaimers are kept consistent through the OMP platform with both standard and customizable disclaimer abilities. In addition, the OMP goes beyond a summary by providing a full Equifax® Credit Report through its pre-approval process. The OMP stands out by offering transparent pre-approval results from across the dealer’s lending institutions without being restricted to a single institution’s results, while emphasizing compliance and consistency across the dealership’s marketing efforts.
Get your tickets to DMSC 2025 and learn about OfferLogix and the Offer Management Platform in person. DMSC gives you the opportunity to connect with innovative leaders and marketing experts from across the automotive industry. Discover breakthrough marketing and data solutions that can be applied and bring change to your own channels. The conference takes place April 27-29, with a packed schedule on Sunday, Monday, and a half day on Tuesday before breaking for some fun with golf and pickleball. Make sure to book your hotel room at least 30 days before the event to ensure you get the best prices.
We’ll see you next time on the Brian Pasch podcast with news on the latest innovations in automotive marketing!
