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Eric

DeMont

Global Product Director

In his role as a Global Product Director for Dealership Solutions at Urban Science, Eric is responsible for developing solutions that use best-in-class data, analytics and technology to help automotive marketers and retailers drive performance. He specializes in building tools to help Urban Science’s dealer clients solve their mission critical challenges by improving sales and marketing efficiency and effectiveness.

Eric joined Urban Science in 2016 after more than 20 years of consulting and agency experience focused on empowering automotive and retail clients drive significant returns on their marketing investments.  In his time with Urban Science, Eric has been instrumental in defining the company’s digital vision and bringing a suite of solutions to market that help retailers and marketers generate, measure and optimize showroom traffic and sales.

speaker sessions

Data Enhancements – Hygiene: What You Need To Know

TransUnion • Urban Science • OfferLogix • Auto Genius

As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.

8:00am

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Day 2

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

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