Any car guy or girl will tell you: The automotive retail business is a people business. So why is the experience of shopping for, buying, and servicing a car causing all the people involved so much pain? 

In this fireside chat with Cox Automotive, we’ll discuss how—as counterintuitive as it may seem—data and technology are the solutions to bringing people back to the forefront of your dealership’s sales and marketing approach. 

We’ll cover strategies for turning your marketing programs into the first step of a truly personalized ownership experience, and talk through workflow and technology updates that make every interaction more satisfying for both your consumers and your staff. 

You’ll leave this session inspired to reinvigorate your commitment to your people, with learnings including: 

• Marketing approaches that improve every future interaction with your dealership 
• Insights to look for in your consumer data 
• Workflows that work better for all your people—shoppers and staff 
• Efficiencies achieved by connecting the steps of a consumer’s shopping and ownership journey