Senior Director, Strategic Planning / Business Development / Partnerships

Jade Terreberry is the Senior Director of Strategic Planning for Cox Automotive, with a focus on our Consumer Brands, Autotrader and Kelley Blue Book. She joined Cox Automotive in 2015, after truly growing up in the automotive industry. At her father’s dealership, she was answering the switchboard phone system at age 8, completing paperwork while in college and doing everything in between. With deep firsthand knowledge of the end-to-end dealership business and having spent much of her life and career working in the dealership and automotive industry, her focus is helping dealers solve the challenges of the business today and plan for the future. In her spare time, she enjoys spending time with her sons and helping support their passions. 

speaker sessions

A People-First Approach to Marketing and Sales

Led by Cox Automotive

Any car guy or girl will tell you: The automotive retail business is a people business. So why is the experience of shopping for, buying, and servicing a car causing all the people involved so much pain? 

In this fireside chat with Cox Automotive, we’ll discuss how—as counterintuitive as it may seem—data and technology are the solutions to bringing people back to the forefront of your dealership’s sales and marketing approach. 

We’ll cover strategies for turning your marketing programs into the first step of a truly personalized ownership experience, and talk through workflow and technology updates that make every interaction more satisfying for both your consumers and your staff. 

You’ll leave this session inspired to reinvigorate your commitment to your people, with learnings including: 

  • Marketing approaches that improve every future interaction with your dealership 
  • Insights to look for in your consumer data 
  • Workflows that work better for all your people—shoppers and staff 
  • Efficiencies achieved by connecting the steps of a consumer’s shopping and ownership journey 



Day 3




Waterloo Ballroom








Waterloo Exhibit Hall


Sponsored by:

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