Director of Multi Solution Product Consulting

Noah Lee is a seasoned professional with 13 years of dedicated experience in the automotive industry. As the Director of Multi Solution Product Consulting for Cox Automotive, Noah is at the forefront of showcasing the transformative power of Cox Automotive’s connected solutions. In his role, he demonstrates how these solutions can revolutionize the way car dealers operate, providing them with a competitive edge in an ever-evolving market. He also assists with optimizing the marketing and operational strategies of hundreds of car dealers across the nation.

With a passion for driving success, Noah has honed his expertise in delivering impactful solutions that empower dealerships to thrive in a dynamic market. His in-depth understanding of the automotive landscape has been a driving force in his ability to help clients navigate and capitalize on emerging trends.

Throughout his career, he has trained hundreds of performance managers, equipping them with the knowledge and skills necessary to excel in the fast-paced automotive industry.

speaker sessions

A People-First Approach to Marketing and Sales

Led by Cox Automotive

Any car guy or girl will tell you: The automotive retail business is a people business. So why is the experience of shopping for, buying, and servicing a car causing all the people involved so much pain? 

In this fireside chat with Cox Automotive, we’ll discuss how—as counterintuitive as it may seem—data and technology are the solutions to bringing people back to the forefront of your dealership’s sales and marketing approach. 

We’ll cover strategies for turning your marketing programs into the first step of a truly personalized ownership experience, and talk through workflow and technology updates that make every interaction more satisfying for both your consumers and your staff. 

You’ll leave this session inspired to reinvigorate your commitment to your people, with learnings including: 

  • Marketing approaches that improve every future interaction with your dealership 
  • Insights to look for in your consumer data 
  • Workflows that work better for all your people—shoppers and staff 
  • Efficiencies achieved by connecting the steps of a consumer’s shopping and ownership journey 



Day 3




Waterloo Ballroom








Waterloo Exhibit Hall


Sponsored by:

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