In our session, we’ll explore how AI is transforming the automotive customer journey – and the retail ecosystem – by addressing systemic challenges and revolutionizing the dealer-customer relationship. As AI adoption accelerates, dealers still face persistent legacy pain points such as fragmented and messy customer data, operational inefficiencies, labor-intensive processes, siloed systems, and disjointed customer journeys. An AI Operating System (AiOS) can act as the “central nervous system” of the dealer, unifying and harmonizing the customer experience. The AiOS can cleanse, unify, and activate customer data, leveraging first-party data (information collected directly from customers, such as purchase history and service records) and zero-party data (data willingly shared by customers, like preferences and intentions) to create a seamless and personalized lifelong journey. This approach catalyzes business performance, maximizes Customer Lifetime Value, and transforms dealership operational efficiency and team productivity. Attendees will gain insights into an AI Operating System’s measurable impact, supported by benchmark studies showcasing its powerful results in the automotive industry.