April 26-28 | Scottsdale, AZ

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Explore the Agenda

Discover sessions across the most important topics shaping automotive today.

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10:00
AM
11:45
AM

Day One

Websites
10:00
AM
|
Day One
|
Training Lab
|
Rainmakers A
Websites

The Five Levers That Impact Website Conversion

Learn how dealer groups can systematically improve website conversion at scale
Brian Pasch
Brian Pasch, Pasch Group
10:00
AM
11:45
AM

Day One

AI Tools
10:00
AM
|
Day One
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Training Lab
|
Rainmakers C
AI Tools

Digital Employees for Dealers: Designing Agentic AI Systems That Execute

2-Hour Lab – Build digital employees that execute marketing, manage communication, and protect executive time
Gray Scott
Gray Scott, The Digerati Group
12:30
PM
1:00
PM

Day One

12:30
PM
|
Day One
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Kickoff
|
Ballroom

Conference Kickoff – Are You Ready to Gain a Competitive Edge?

Join Brian Pasch in the Ballroom for our signature Kickoff session, exploring the latest technological breakthroughs shaping automotive marketing!
Brian Pasch
Brian Pasch, Pasch Group
1:00
PM
1:30
PM

Day One

Performance
1:00
PM
|
Day One
|
Keynote
|
Ballroom
Performance

From Living Room to Showroom: The New Science of TV Attribution

Turn TV from a black box into a measurable performance channel
Tara Rego
Tara Rego, Spectrum Reach
Chris Kerr
Chris Kerr, Clarivoy
Anthony Jingoli
Anthony Jingoli, Comcast Advertising
1:30
PM
2:00
PM

Day One

AI Tools
1:30
PM
|
Day One
|
Keynote
|
Ballroom
AI Tools

The Engagement Platform: Winning in the Age of AI Agents

Why unified platforms and AI agents will define the next era of dealership growth
Matt Leone
Matt Leone, DriveCentric
2:00
PM
2:15
PM

Day One

SEO & AI Search
2:00
PM
|
Day One
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Flash Talk
|
Ballroom
SEO & AI Search

The AI Search Gold Rush: Facts vs Fiction

Separate real AI search traction from expensive hype
Zach Billings
Zach Billings, Wikimotive
2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
|
Day One
|
Workshop
|
Rainmakers A
First-Party Data

From Clicks to Customers: A First Party Data Operating System for Dealers

A practical playbook for building, activating, and measuring first-party data across one store or many rooftops
Yuriy Demidko
Yuriy Demidko, DP Fox
2:30
PM
3:15
PM

Day One

First-Party Data
2:30
PM
|
Day One
|
Workshop
|
Rainmakers B
First-Party Data

Do You Know Why You Lost Your Customer? We Do. Introducing the Voice of the Defector.

Use real defection insights to improve close rates and customer experience
Betsy Marietti
Betsy Marietti, Urban Science
Michael Moushon
Michael Moushon, Jenkins Cars
Michael McDonald
Michael McDonald, Jeff Wyler Automotive Family
2:30
PM
3:15
PM

Day One

AI Tools
2:30
PM
|
Day One
|
Workshop
|
Rainmakers C
AI Tools

Your Best People Are Buried Under Your Tech Stack

Why fixing workflows—not adding tools—is the real path to better performance
Jiovan Melendez
Jiovan Melendez, Podium
3:15
PM
3:45
PM

Day One

3:15
PM
|
Day One
|
Downtime
|
Exhibit Hall

Coffee Break

Recharge and connect over refreshments sponsored by Premion
3:45
PM
4:30
PM

Day One

AI Tools
3:45
PM
|
Day One
|
Panel
|
Ballroom
AI Tools

Curating Your AI Toolbox

Build your AI stack to streamline follow-up, boost conversions, and avoid time-wasting tools.
Derek Simonds
Derek Simonds, Numa
Anu Roberts
Anu Roberts, CDK Global
Jatin Jain
Jatin Jain, Spyne
Abdullah Baig
Abdullah Baig, Pam
Brian Pasch
Brian Pasch, Pasch Group
4:30
PM
5:15
PM

Day One

Communication
4:30
PM
|
Day One
|
Panel
|
Ballroom
Communication

Rethinking Your Customer Communication Strategy

Build a smarter communication strategy that improves engagement and conversion
Michelle Goedken
Michelle Goedken, CarRx
Gary Graves
Gary Graves, DealerCX
Earl Brown
Earl Brown, Solera
Jim Menard
Jim Menard, CallRevu
Brian Pasch
Brian Pasch, Pasch Group
5:15
PM
5:30
PM

Day One

Performance
5:15
PM
|
Day One
|
Flash Talk
|
Ballroom
Performance

The Co-Op Heist: How Dealerships Are Accidentally Stealing From Themselves

Stop losing co-op dollars and turn compliance into a competitive advantage
Mark Baruth
Mark Baruth, COOPABLE
5:30
PM
6:00
PM

Day One

First-Party Data
5:30
PM
|
Day One
|
Keynote
|
Ballroom
First-Party Data

Supercharging Your CDP: Combining Deterministic and Probabilistic Identity Resolution to Maximize Match Rates

Strengthen your identity layer to unlock higher match rates and measurable marketing performance
Mike Morgan
Mike Morgan, Launch Labs
Jim Kosobucki
Jim Kosobucki, Morgan Auto Group
6:00
PM
7:00
PM

Day One

6:00
PM
|
Day One
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Downtime
|
Exhibit Hall

Evening Reception - Cocktail Hour

Network, collaborate, and unwind with the digital marketing community over free cocktails at our evening reception
8:00
AM
8:45
AM

Day Two

8:00
AM
|
Day Two
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Downtime
|
Ballroom

Breakfast

Start your day with breakfast sponsored by L2T