Agenda Quick View - 2024 Digital Marketing Strategies Conference

June 2-4, 2024

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Session Details Arriving Daily!

conference agenda

Explore our three day agenda. Session details arrive daily so check back often to witness the innovation our schedule will be bringing to the Automotive Industry.

8:00am

Downtime

Sunday Morning Inspiration

9:00am

Downtime

Registration Opens

11:00am

Capped Meeting

GA4 Training

1:00pm

Downtime

Lunch

2:00pm

Kickoff

Industry Update

2:30pm

Panel

CDP Considerations: What Are Dealer Groups Looking for In a Partnership?

3:15pm

Panel

Marketing Automation Platforms – Finding The Right Partner

4:15pm

Keynote

Keynote Address – Title Coming Soon!

5:00pm

Downtime

Cocktail Hour Reception

7:00am

Downtime

Breakfast

8:00am

Panel

Data Enhancements – Hygiene: What You Need To Know

9:00am

Workshop

Conversational Commerce: Now That’s a New Buzz Word…

9:00am

Workshop

Are Traditional Marketing Audiences Still Viable?

9:00am

Workshop

GA4 Reporting and Data Analysis

9:00am

Workshop

Workshop – Session 04

9:45am

Downtime

Coffee Break

10:15am

Keynote

Expand Your Market: 4 Tenets of Marketing Strategy and Vendor Relationships for Dealership Profitability

11:00am

Panel

API Integrations: Why Are We Still Fighting For Interoperability

12:00pm

Downtime

Lunch

1:00pm

Keynote

Re-Friending Meta

2:00pm

Workshop

3 Birds 1 Stone: Turn Your Team Into The Content Engine That Drive Your Business Forward

2:00pm

Workshop

Organic Search | Secrets to Measuring SEO ROI & Myths Debunked

2:00pm

Workshop

Get Personal: How Digital IDs Boost Engagement & Sales!

2:00pm

Workshop

Workshop – Session 08

2:45pm

Downtime

Coffee Break

3:00pm

Panel

Corporate Success Stories with CDPs

3:45pm

Panel

The Year of the Audience: Leveraging 1st and 3rd Party Sources

4:45pm

Keynote

Keynote Address

5:30pm

Downtime

Cocktail Hour Reception

7:00am

Downtime

Breakfast

8:00am

Panel

Creating Personalized Shopping, Marketing, and Communication Strategies for Consumers

9:00am

Keynote

Adapting to the New Normal: Reshaping Inventory Management for Dealers

9:45am

Downtime

Coffee Break

10:00am

Panel

Fixing Your GA4 Accounts to Optimize Google Ads Campaigns

11:00am

Keynote

A People-First Approach to Marketing and Sales

11:45am

Downtime

Lunch

12:30pm

Ceremony

Campaign Trailblazer Awards

1:00pm

Downtime

Light Cocktails in Exhibit Hall

2:00pm

Learning Lab

Customer Data Platforms: Planning and Implementation

2:00pm

Learning Lab

Paid Social Media Advertising for Automotive

2:00pm

Learning Lab

Creating a Modern Internet Sales Process

2:00pm

Learning Lab

Google Ads Training for Automotive Dealerships

4:00pm

Downtime

Conference Ends

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