DMSC 2023 - SCHEDULE

Day Three Agenda

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Tuesday | May 23

It’s the final day, we hope you’ve enjoyed the event so far! Don’t worry, we still have another full day of education planned for you!

7:00 AM - 8:00 AM

DAY 3

DOWNTIME

|

EXPO HALL

Breakfast

Get ready for the day, enjoy breakfast hosted by Equifax!

Sponsored By:

8:00 aM - 9:00 aM

DAY 3

PANEL

|

MAIN STAGE

Clean Rooms - Safely Unlocking More From Your CDP and 3rd Party Data Sets

This panel is for dealers who are just starting to evaluate, implement, or want a higher ROI from their CDP. Enhanced profile unification, personalization, and audience creation require third party data sets or matching to other 1st party data sets. What new use cases can be unlocked, how do these solutions work with a CDP, and how can a dealer share and collaborate to meet regulations and privacy while increasing consumer trust.

Satyan Merchant
TransUnion

Matt Miller
Amazon Web Services

Jenna Fair
Tealium

Amber Daniel
S&P Global Mobility

Logan Patterson
Slalom

CDPs | Data

9:00 AM - 10:00 AM

DAY 3

WORKSHOPS

|

BREAKOUT ROOMS

Workshops | Sessions 04

GA4
Analytics
Marketing
Track 04 - TBD

Analytics

Breakout Room - TBD

Latest Updates on GA4 and Leveraging Full Data Transparency

Brian Pasch will show dealers how to inspect their GA4 account to make sure it is fully compliant the ASC Specification. Brian will also be sharing GA4 reporting templates and KPI standards.

Brian Pasch
Brian Pasch Enterprises

Analytics & Measurement

Breakout Room - TBD

Maximizing ROI: Understanding the 5 Key Metrics to Discuss with Your Marketing Agency Every Month

Are you struggling to understand or achieve the results you want from your marketing campaigns? Do you feel like it is sales and retention strategies align or fight with each other or not even sure? Do you feel like you’re not getting the most out of your partnership with your marketing agency? If so, this workshop is for you! In this workshop, we’ll share feedback from recent dealership audits and explore the five key metrics that you need to discuss with your marketing agency every month to maximize your return on investment (ROI). From flow of website traffic to misleading conversion metrics to retention marketing and others, these 5 key metrics most people miss or take for granted.

Don’t miss out on this valuable opportunity to boost your ROI and take your marketing partnership with your agency to the next level!

Glenn Pasch
PCG Digital

Marketing Automation

Breakout Room - TBD

Hosted by PCG Digital

Stay tuned for more information on this workshop session!

Speakers Coming Soon!
PCG Digital

Track - TBD

Breakout Room - TBD

Title Coming Soon

Stay tuned for more information on this workshop session!

Marc McGurren
McGurren Consulting

10:00 AM - 10:30 AM

DAY 3

DOWNTIME

|

EXPO HALL

Coffee Break

Take a breather, grab a coffee or some juice to keep your mind fresh

Sponsored By:

10:30 AM - 11:30 AM

DAY 3

PANEL

|

MAIN STAGE

Integrating Call Data into CDP's

Many automotive CDP platforms do not ingest call data to enhance customer records. Data is now emerging on the reasons why call data should be in the CDP and how this can change communication workflows. We have invited leading call management companies to discuss their data and how it can enhance CDP records.

Cassie Broemmer
Car Wars

Zach Hendrix
Invoca

Dave Purgason
CallRevu

CDPs | Data

11:30 AM - 12:30 AM

DAY 3

KEYNOTE

|

MAIN STAGE

The Secret to Digital Retail Success Might Not Have Anything to do With Tools and Technology

It’s become increasingly clear that digital retail is here to stay – and adoption and expansion efforts are accelerating across dealerships both big and small. In this presentation, CarGurus’ Director of Dealer Relations Lindsay Ciavattone will explore the current state of digital retail based on her experience working 1:1 with dealers across the US. Lindsay will share stories, offer best practices, and unlock new insights to help inspire your continued success through these shifting industry tides. Hint: The key to success might be simpler than you think!

Lindsay Ciavattone
CarGurus

Connected Retailing

12:30 PM - 1:30 PM

DAY 3

DOWNTIME

|

EXPO HALL

Lunch

Enjoy lunch and network with fellow attendees!

Sponsored By:

11:30 AM - 12:30 AM

DAY 3

KEYNOTE

|

MAIN STAGE

The State of Dealership Data: Why Dealers Must Prioritize Activation, Integration & Security.

By looking ahead at industry trends and understanding the state of dealership data, dealers will be empowered to navigate today’s ever-evolving industry to achieve sustainable success and long-term profitability. automotiveMastermind’s Chief Product Officer Aaron Baldwin will share why dealers need trusted data partners to help them navigate ongoing changes and prioritize data activation, integration and security.^

Aaron Baldwin
automotiveMastermind

CDPs | Data

2:30 PM - 3:00 PM

DAY 3

DOWNTIME

|

EXPO HALL

Coffee Break

Take a breather, grab a coffee or some juice to keep your mind fresh

Sponsored By:

3:00 PM - 4:00 PM

DAY 3

CASE STUDY

|

MAIN STAGE

Breakthrough Case Study

More information will be available in the coming weeks.

Speakers Coming Soon!
Stay Tuned

Track - TBD

4:00 PM - 5:00 PM

DAY 3

KEYNOTE

|

MAIN STAGE

CDP Research Report

This panel will explore the major findings of the BPE Research report on Automotive CDPs and we have invited industry leaders to discuss the future of a first-party data centric ecosystem.

Brian Pasch
Brian Pasch Enterprises