Brian Pasch
Pasch Group
Explore our three day agenda. Session details arrive daily so check back often to witness the innovation our schedule will be bringing to the Automotive Industry.
Consumers respond to personalized, relevant offers at a much higher rate than generic offers. Consumers also know the difference between mass messaging and timely offers. New technologies have made personalization at scale possible. This panel will discuss the specifics that can give dealers a competitive edge.
Pasch Group
Dealer eProcess
TransUnion
Dealer Funnel
Podium
Spectrum Reach
In the years immediately following the COVID-19 pandemic, auto dealers experienced a paradigm shift in inventory management, pricing strategies, and overall business operational strategy. The unprecedented circumstances led to a period where inventory acquisition was viewed as a “get it however you can” mentality. However, as the market dynamics for supply chains have reverted back to a more pre-pandemic landscape, combined with a still-challenging economy, dealers find themselves facing new challenges. Now more than ever, it’s imperative for auto retailers to return to a pre-pandemic mindset, where they were hungry and searching for the right competitive edge in their approach to inventory management and pricing strategies.
In this session, dealers will learn how to reevaluate their inventory management and pricing strategies. By returning to smart fundamentals and embracing proactive approaches, dealers can adapt to the evolving market dynamics and thrive in the competitive environment.
Lotlinx
The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.
Any car guy or girl will tell you: The automotive retail business is a people business. So why is the experience of shopping for, buying, and servicing a car causing all the people involved so much pain?
In this fireside chat with Cox Automotive, we’ll discuss how—as counterintuitive as it may seem—data and technology are the solutions to bringing people back to the forefront of your dealership’s sales and marketing approach.
We’ll cover strategies for turning your marketing programs into the first step of a truly personalized ownership experience, and talk through workflow and technology updates that make every interaction more satisfying for both your consumers and your staff.
You’ll leave this session inspired to reinvigorate your commitment to your people, with learnings including:
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