Early Bird Pricing Ends on January 31, 2023 — Act Fast & Get Our Lowest Ticket Price, Grab Your Tickets Now!
Early Bird Pricing Ends on January 31, 2023 — Grab Your Tickets Now!
$200 off for Dealers & OEM’s
Bring your team and get 1 free!
Bring a teammate for only 1/2 price
It’s the final day, we hope you’ve enjoyed the event so far! Don’t worry, we still have another full day of education planned for you!
Get ready for the day, enjoy breakfast hosted by Equifax!
This panel is for dealers who are just starting to evaluate, implement, or want a higher ROI from their CDP. Enhanced profile unification, personalization, and audience creation require third party data sets or matching to other 1st party data sets. What new use cases can be unlocked, how do these solutions work with a CDP, and how can a dealer share and collaborate to meet regulations and privacy while increasing consumer trust.
Satyan Merchant
TransUnion
Matt Miller
Amazon Web Services
Jenna Fair
Tealium
Amber Daniel
S&P Global Mobility
Logan Patterson
Slalom
Brian Pasch will show dealers how to inspect their GA4 account to make sure it is fully compliant the ASC Specification. Brian will also be sharing GA4 reporting templates and KPI standards.
Brian Pasch
Brian Pasch Enterprises
Are you struggling to understand or achieve the results you want from your marketing campaigns? Do you feel like it is sales and retention strategies align or fight with each other or not even sure? Do you feel like you’re not getting the most out of your partnership with your marketing agency? If so, this workshop is for you! In this workshop, we’ll share feedback from recent dealership audits and explore the five key metrics that you need to discuss with your marketing agency every month to maximize your return on investment (ROI). From flow of website traffic to misleading conversion metrics to retention marketing and others, these 5 key metrics most people miss or take for granted.
Don’t miss out on this valuable opportunity to boost your ROI and take your marketing partnership with your agency to the next level!
Glenn Pasch
PCG Digital
Stay tuned for more information on this workshop session!
Speakers Coming Soon!
PCG Digital
Stay tuned for more information on this workshop session!
Marc McGurren
McGurren Consulting
Take a breather, grab a coffee or some juice to keep your mind fresh
Many automotive CDP platforms do not ingest call data to enhance customer records. Data is now emerging on the reasons why call data should be in the CDP and how this can change communication workflows. We have invited leading call management companies to discuss their data and how it can enhance CDP records.
Cassie Broemmer
Car Wars
Zach Hendrix
Invoca
Dave Purgason
CallRevu
It’s become increasingly clear that digital retail is here to stay – and adoption and expansion efforts are accelerating across dealerships both big and small. In this presentation, CarGurus’ Director of Dealer Relations Lindsay Ciavattone will explore the current state of digital retail based on her experience working 1:1 with dealers across the US. Lindsay will share stories, offer best practices, and unlock new insights to help inspire your continued success through these shifting industry tides. Hint: The key to success might be simpler than you think!
Lindsay Ciavattone
CarGurus
Enjoy lunch and network with fellow attendees!
By looking ahead at industry trends and understanding the state of dealership data, dealers will be empowered to navigate today’s ever-evolving industry to achieve sustainable success and long-term profitability. automotiveMastermind’s Chief Product Officer Aaron Baldwin will share why dealers need trusted data partners to help them navigate ongoing changes and prioritize data activation, integration and security.^
Aaron Baldwin
automotiveMastermind
Take a breather, grab a coffee or some juice to keep your mind fresh
More information will be available in the coming weeks.
Speakers Coming Soon!
Stay Tuned
This panel will explore the major findings of the BPE Research report on Automotive CDPs and we have invited industry leaders to discuss the future of a first-party data centric ecosystem.
Brian Pasch
Brian Pasch Enterprises
David Steinberg
Foureyes
Gary Graves
TotalCX
Gino Cipperoni
Dealer eProcess
Matt VanDyke
Shift Digital
Kevin Frye
Jeff Wyler Automotive
Hear statements about the outlook of the industry as we send you off until we see you again at the Modern Retailing Conference.
Brian Pasch
Brian Pasch Enterprises
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres.
Join us for the 2023 Digital Marketing Strategies Conference in Austin, Texas on May 21-23, 2023!
Austin Marriott Downtown
304 E Cesar Chavez St, Austin, TX 78701