Early Bird Pricing Ends on January 31, 2023   —  Act Fast & Get Our Lowest Ticket Price, Grab Your Tickets Now!

Early Bird Pricing Ends on January 31, 2023   —   Grab Your Tickets Now!

DMSC 2023 - SCHEDULE

Day Three Agenda

Specials we're currently offering!

Ends April 1, 2023*

Early Bird Pricing

$995.00

$1,195.00

$200 off for Dealers & OEM’s

Dealers Only*

Buy 3, Get 1 Free

$745.00/each

$1,195.00/each

Bring your team and get 1 free! 

Dealers Only*

Buy 1, Get 1 50% Off

$745.00/each

$1,195.00/each

Bring a teammate for only 1/2 price

Tuesday | May 23

It’s the final day, we hope you’ve enjoyed the event so far! Don’t worry, we still have another full day of education planned for you!

7:00 AM - 8:00 AM

DAY 3

DOWNTIME

|

Waller Exhibit Hall

Breakfast

Get ready for the day, enjoy breakfast hosted by Equifax!

Sponsored By:

8:00 aM - 9:00 aM

DAY 3

PANEL

|

Waller Ballroom

Clean Rooms - Safely Unlocking More From Your CDP and 3rd Party Data Sets

This panel is for dealers who are just starting to evaluate, implement, or want a higher ROI from their CDP. Enhanced profile unification, personalization, and audience creation require third party data sets or matching to other 1st party data sets. What new use cases can be unlocked, how do these solutions work with a CDP, and how can a dealer share and collaborate to meet regulations and privacy while increasing consumer trust.

Satyan Merchant
TransUnion

Matt Miller
Amazon Web Services

Jenna Fair
Tealium

Logan Patterson
Slalom

Joe Kyriakoza
Polk Automotive Solutions,
S&P Global Mobility

CDPs | Data

9:00 AM - 10:00 AM

DAY 3

WORKSHOPS

|

BREAKOUT ROOMS

Workshops | Sessions 04

Analytics

Room 403-404

Latest Updates on GA4 and Leveraging Full Data Transparency

Brian Pasch will show dealers how to inspect their GA4 account to make sure it is fully compliant the ASC Specification. Brian will also be sharing GA4 reporting templates and KPI standards.

Brian Pasch
Brian Pasch Enterprises

Colleen Harris
Ansira

Chris Spensley
Marchex

Analytics & Measurement

Room 405

Maximizing ROI: Understanding the 5 Key Metrics to Discuss with Your Marketing Agency Every Month

Are you struggling to understand or achieve the results you want from your marketing campaigns? Do you feel like it is sales and retention strategies align or fight with each other or not even sure? Do you feel like you’re not getting the most out of your partnership with your marketing agency? If so, this workshop is for you! In this workshop, we’ll share feedback from recent dealership audits and explore the five key metrics that you need to discuss with your marketing agency every month to maximize your return on investment (ROI). From flow of website traffic to misleading conversion metrics to retention marketing and others, these 5 key metrics most people miss or take for granted.

Don’t miss out on this valuable opportunity to boost your ROI and take your marketing partnership with your agency to the next level!

Glenn Pasch
PCG Digital

CDPs | Data

Room 401

How PCG Digital is Leveraging Digital Marketing Using a CDP

Customer Data Platforms are not just the latest Automotive buzzword, but the way of the future for car Dealerships. Without utilizing a CDP, Dealerships lose the ability to centralize their first-party data all in one place and leverage it for their Digital Marketing success. During this 50-minute workshop, dealers will learn the multitude of benefits that comes with utilizing a CDP platform along with a first-time preview of how PCG Digital is finding success with their audiences.

Sarah Ciociola
PCG Digital

Atul Patel
Orbee

Connected Retailing

Room 402

“Optimizing your BDC for 2023”?

How to connect with today’s shopper in our digital retail world. How dealers can optimize their internet and BDC departments with best in class workflows, templates, and processes that will help dealers sell more cars in 2023

Marc McGurren
McGurren Consulting

10:00 AM - 10:30 AM

DAY 3

DOWNTIME

|

Waller Ballroom

Coffee Break

Take a breather, grab a coffee and refreshments to keep your mind fresh

10:30 AM - 11:30 AM

DAY 3

PANEL

|

Waller Ballroom

Integrating Call Data into CDP's

Many automotive CDP platforms do not ingest call data to enhance customer records. Data is now emerging on the reasons why call data should be in the CDP and how this can change communication workflows. We have invited leading call management companies to discuss their data and how it can enhance CDP records.

Cassie Broemmer
Car Wars

Zach Hendrix
Invoca

Dave Purgason
CallRevu

Meghan Mori
Treasure Data

CDPs | Data

11:30 AM - 12:30 AM

DAY 3

KEYNOTE

|

Waller Ballroom

The Secret to Digital Retail Success Might Not Have Anything to do With Tools and Technology

It’s become increasingly clear that digital retail is here to stay – and adoption and expansion efforts are accelerating across dealerships both big and small. In this presentation, CarGurus’ Director of Dealer Relations Lindsay Ciavattone will explore the current state of digital retail based on her experience working 1:1 with dealers across the US. Lindsay will share stories, offer best practices, and unlock new insights to help inspire your continued success through these shifting industry tides. Hint: The key to success might be simpler than you think!

Lindsay Ciavattone
CarGurus

Connected Retailing

12:30 PM - 1:30 PM

DAY 3

DOWNTIME

|

Waller Exhibit Hall

Lunch

Enjoy lunch sponsored by PCG Digital!

Sponsored By:

1:30 PM - 2:30 PM

DAY 3

KEYNOTE

|

Waller Ballroom

The State of Dealership Data: Why Dealers Must Prioritize Activation, Integration & Security.

By looking ahead at industry trends and understanding the state of dealership data, dealers will be empowered to navigate today’s ever-evolving industry to achieve sustainable success and long-term profitability. automotiveMastermind’s Chief Product Officer Aaron Baldwin will share why dealers need trusted data partners to help them navigate ongoing changes and prioritize data activation, integration and security.

Aaron Baldwin
automotiveMastermind

CDPs | Data

2:30 PM - 3:00 PM

DAY 3

DOWNTIME

|

Waller Exhibit Hall

Coffee Break

Take a breather, grab a coffee and refreshments to keep your mind fresh

3:00 PM - 4:00 PM

DAY 3

KEYNOTE

|

Waller Ballroom

CDP Research Report

This panel will explore the major findings of the BPE Research report on Automotive CDPs and we have invited industry leaders to discuss the future of a first-party data centric ecosystem.

Brian Pasch
Brian Pasch Enterprises

David Steinberg
Foureyes

Gary Graves
TotalCX

Gino Cipperoni
Dealer eProcess

Matt VanDyke
Shift Digital

Kevin Frye
Jeff Wyler Automotive

CDPs | Data

4:00 PM - 4:30 PM

DAY 3

CLOSING

|

Waller Ballroom

Closing Statements

Hear statements about the outlook of the industry as we send you off until we see you again at the Modern Retailing Conference

Brian Pasch
Brian Pasch Enterprises

4:30 PM - 5:30 PM

DAY 3

DOWNTIME

|

Waller Exhibit Hall

Evening Reception: Cocktail Hour

Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres. Sponsored by our Event Sponsors

Join us in Austin for truly intimate automotive education!

DMSC Will Return to Austin
on June 2-4, 2024

DMSC will return to Austin on June 2-4, 2024

Stay Tuned for More Information and Join our Fall Event; Modern Retailing Conference in Palm Beach, FL

NOVEMBER 12-14, 2023 – PALM BEACH, FL

Join us in Palm Beach for
Pasch Group's Fall Event

Join us in Palm Beach for Pasch Group's Fall Event