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Henry

Hayter

Senior Director of Product Management

Henry’s background spans 25 years of working in technical and business roles for large technology firms in the telecommunications industry. Prior to joining TransUnion, Henry spent 20 years working in product management, strategy, and solutions engineering roles in the mobile roaming, voice, and messaging ecosystem. Henry has also worked for each of the top 4 mobile operators in the United States in various technical leadership roles.

A perpetual learner, Henry has collected many professional certifications and is a frequent contributor and speaker to industry organizations, trade groups, and special interests. He has contributed to numerous technical and commercial standards over the years as well as providing legislative lobbyist support and expert witness consultation in patent law cases in the telecommunications arena.

speaker sessions

Creating Personalized Shopping, Marketing, and Communication Strategies for Consumers

Dealer eProcess • Podium • Spectrum Reach • Dealer Funnel • TransUnion

Consumers respond to personalized, relevant offers at a much higher rate than generic offers.  Consumers also know the difference between mass messaging and timely offers. New technologies have made personalization at scale possible. This panel will discuss the specifics that can give dealers a competitive edge.

8:00am

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Day 3

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Panel

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

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