Tara Rego has a diverse background and a wealth of experience in the automotive and advertising industries as the Director of Sales and Strategy at Spectrum Reach. She plays a crucial role in developing key partnerships and strategies to help dealers reach their targeted audiences effectively. Her experience in the US Army demonstrates her dedication and commitment to serving others with attention to detail and execution. After her military service, she transitioned into the car business, where she spent 20 years, serving in every role from sales and finance to General Manager. Seeking to make an even greater impact on the car business, she made a move to media advertising, where technology is being revolutionized, and the ability to make dealers stronger and more efficient is not a distant future but being shaped now. She now works with various product vendors and companies to develop more efficient ways for dealers to reach the right audiences at the right time to deliver more cars. She has a passion for the automotive industry and the drive to make a difference.