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8:00am

Day 3

Marketing

Sales

Data

Beyond

Creating Personalized Shopping, Marketing, and Communication Strategies for Consumers

Dealer eProcess • Podium • Spectrum Reach • Dealer Funnel • TransUnion

8:00am

session time

Panel

session type

Waterloo Ballroom

room

Tuesday

day

Consumers respond to personalized, relevant offers at a much higher rate than generic offers.  Consumers also know the difference between mass messaging and timely offers. New technologies have made personalization at scale possible. This panel will discuss the specifics that can give dealers a competitive edge.

speakers on this session

related sessions

A People-First Approach to Marketing and Sales

Led by Cox Automotive

Any car guy or girl will tell you: The automotive retail business is a people business. So why is the experience of shopping for, buying, and servicing a car causing all the people involved so much pain? 

In this fireside chat with Cox Automotive, we’ll discuss how—as counterintuitive as it may seem—data and technology are the solutions to bringing people back to the forefront of your dealership’s sales and marketing approach. 

We’ll cover strategies for turning your marketing programs into the first step of a truly personalized ownership experience, and talk through workflow and technology updates that make every interaction more satisfying for both your consumers and your staff. 

You’ll leave this session inspired to reinvigorate your commitment to your people, with learnings including: 

  • Marketing approaches that improve every future interaction with your dealership 
  • Insights to look for in your consumer data 
  • Workflows that work better for all your people—shoppers and staff 
  • Efficiencies achieved by connecting the steps of a consumer’s shopping and ownership journey 

11:00am

|

Day 3

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

8:00am

|

Day 3

|

Panel

|

Waterloo Ballroom

|

Dealer eProcess • Podium • Spectrum Reach • Dealer Funnel • TransUnion

Sponsored by:

Expand Your Market: 4 Tenets of Marketing Strategy and Vendor Relationships for Dealership Profitability

Led by Wikimotive

What does expand your market mean? It means expanding it geographically and also by reaching new bottom-of-funnel consumers who are not yet exposed to your store(s). This panel will unpack marketing cost efficiencies, growing market share against competition, pitfalls and strategies for lacking vendor communication, and common misconceptions in automotive marketing.

10:15am

|

Day 2

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

8:00am

|

Day 3

|

Panel

|

Waterloo Ballroom

|

Dealer eProcess • Podium • Spectrum Reach • Dealer Funnel • TransUnion

Sponsored by:

Get Personal: How Digital IDs Boost Engagement & Sales!

Presented by Dealer eProcess

Discover how Digital IDs are revolutionizing the way we connect with customers…and why they are the secret sauce behind personalized marketing success.

It’s not just about tracking or understanding consumer preferences better than ever before, but about creating a tailored journey for each individual car shopper.

Forget one-size-fits-all generic marketing! Gino will show you how leveraging digital IDs allows us to tailor every interaction to suit individual preferences. From dynamic website experiences to hyper-targeted email campaigns, you’ll see how this data-driven approach is transforming engagement and driving impressive results. He’ll focus on actionable insights and real-world examples that illustrate how this data supercharges marketing
efforts, making every email, ad, and webpage feel like it’s made just for that one individual.

So, if you’re ready to supercharge your marketing efforts and deliver experiences that truly resonate with car shoppers, then join this session to take your marketing game to the next level.

2:00pm

|

Day 2

|

Workshop

|

Room 403-404

Marketing

Data

Sales

Beyond

8:00am

|

Day 3

|

Panel

|

Waterloo Ballroom

|

Dealer eProcess • Podium • Spectrum Reach • Dealer Funnel • TransUnion

Sponsored by:

Keynote Address

Don’t miss our insightful keynote addresses. A moment to hear from renowned speakers, offering groundbreaking ideas and actionable strategies from the forefront of the automotive sector.

3:00pm

|

Day 2

|

Keynote

|

Waterloo Ballroom

Marketing

Data

Sales

Beyond

3:00pm

|

Day 2

|

Keynote

|

Waterloo Ballroom

|

Sponsored by:

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