Brooke C Furniss, with vast automotive industry experience, leads BZ Consultants Group, aiding dealers with insightful guidance and education. She excels in translating complex data into profitable strategies, underlining her expertise across various industry sectors, including retail and consulting. Beyond her entrepreneurial endeavors, Brooke champions industry advancement through active participation in speaking engagements, educational content creation, and board memberships.

Brooke’s dedication extends to hosting the “Facts Not Feelings” podcast, where she engages with field experts to foster learning and industry progression. This platform allows her to share cutting-edge insights, promoting growth and innovation within the automotive community. Through her multifaceted contributions, Brooke remains a pivotal figure in propelling the industry forward, emphasizing factual analysis and strategic development for dealer success.

speaker sessions

Expand Your Market: 4 Tenets of Marketing Strategy and Vendor Relationships for Dealership Profitability

Led by Wikimotive

What does expand your market mean? It means expanding it geographically and also by reaching new bottom-of-funnel consumers who are not yet exposed to your store(s). This panel will unpack marketing cost efficiencies, growing market share against competition, pitfalls and strategies for lacking vendor communication, and common misconceptions in automotive marketing.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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