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George

Nenni

Founder

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer’s Guide to Google Analytics 4, A Car Dealers’ Guide to Digital Marketing, and A Car Dealer’s Guide to Google Business Profile, all available on Amazon. Nenni is also the creator of the popular SEO Chrome Extension, GMBspy.

speaker sessions

Expand Your Market: 4 Tenets of Marketing Strategy and Vendor Relationships for Dealership Profitability

Led by Wikimotive

What does expand your market mean? It means expanding it geographically and also by reaching new bottom-of-funnel consumers who are not yet exposed to your store(s). This panel will unpack marketing cost efficiencies, growing market share against competition, pitfalls and strategies for lacking vendor communication, and common misconceptions in automotive marketing.

10:15am

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Day 2

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Keynote

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Waterloo Ballroom

Marketing

Data

Sales

Beyond

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Waterloo Exhibit Hall

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Sponsored by:

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