Marketing Manager

Katie Rouse started in automotive as Marketing Manager for Newton Motor Group with zero experience. Turns out, she loves it and has stuck it out for 7 years, transitioning from full-time in Nashville to freelance and remote in Raleigh, NC. Her favorite aspects of automotive marketing are the copywriting side as well as the analytics side, the best of both worlds for her data-driven and creative brain. In her free time, she’s a writer working on a memoir and has self-published a poetry book on deconstructing faith called Psalms of Deconstruction.

speaker sessions

Expand Your Market: 4 Tenets of Marketing Strategy and Vendor Relationships for Dealership Profitability

Led by Wikimotive

What does expand your market mean? It means expanding it geographically and also by reaching new bottom-of-funnel consumers who are not yet exposed to your store(s). This panel will unpack marketing cost efficiencies, growing market share against competition, pitfalls and strategies for lacking vendor communication, and common misconceptions in automotive marketing.



Day 2




Waterloo Ballroom








Waterloo Exhibit Hall


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