Andrew Myers
Parachute Video Ads
Any car guy or girl will tell you: The automotive retail business is a people business. So why is the experience of shopping for, buying, and servicing a car causing all the people involved so much pain?
In this fireside chat with Cox Automotive, we’ll discuss how—as counterintuitive as it may seem—data and technology are the solutions to bringing people back to the forefront of your dealership’s sales and marketing approach.
We’ll cover strategies for turning your marketing programs into the first step of a truly personalized ownership experience, and talk through workflow and technology updates that make every interaction more satisfying for both your consumers and your staff.
You’ll leave this session inspired to reinvigorate your commitment to your people, with learnings including:
The presentation, titled “3 Birds One Stone” is designed to educate its audience about effective and unique Video+Inventory advertising strategies in the digital space. It covers important topics such as building and using video-view audiences, utilizing them to create a model-specific funnel approach, and the importance of merchandising specific inventory segments while featuring LIVE inventory from that segment within the ad.
There are two main segments, in the first we focus on the key results that typically come from most advertising (clicks, calls, forms, messages, scheduled appts, etc) and reinforce that social media ads are capable of delivering each of those results types. We compare the “Cost Per Result” on these actions while reminding the audience that often with social media you will pay for 1 of these results, but receive more than one!
(For example: Video Specials Ads that build an audience, get views, brand the dealer with audio impressions, and generate clicks/messages all with the same $1 invested in running the ad)
The second main chunk shares some specific video ad content we have helped our partners generate (using their guests/staff) alongside a syllabus of effective content types, scripts, and examples. We will also cover Andrew’s uniquely relevant experience and the basic training of holding and using a regular cell phone to produce effective follow-up, prospecting, and ad content.
The goal is to provide practical, actionable strategies for enhancing online advertising effectiveness, particularly through video content while delivering all the tools and playbooks needed for high-performing dealers/managers to follow this strategy on their own. We want to help dealers be more authentic, unique, and efficient in their advertising efforts!
Parachute Video Ads
Consumers respond to personalized, relevant offers at a much higher rate than generic offers. Consumers also know the difference between mass messaging and timely offers. New technologies have made personalization at scale possible. This panel will discuss the specifics that can give dealers a competitive edge.
Pasch Group
Dealer eProcess
TransUnion
Dealer Funnel
Podium
Spectrum Reach
What does expand your market mean? It means expanding it geographically and also by reaching new bottom-of-funnel consumers who are not yet exposed to your store(s). This panel will unpack marketing cost efficiencies, growing market share against competition, pitfalls and strategies for lacking vendor communication, and common misconceptions in automotive marketing.
BZ Consultants Group
Generations Digital
Newton Motor Group
Ruge’s Auto Group
Wikimotive
Discover how Digital IDs are revolutionizing the way we connect with customers…and why they are the secret sauce behind personalized marketing success.
It’s not just about tracking or understanding consumer preferences better than ever before, but about creating a tailored journey for each individual car shopper.
Forget one-size-fits-all generic marketing! Gino will show you how leveraging digital IDs allows us to tailor every interaction to suit individual preferences. From dynamic website experiences to hyper-targeted email campaigns, you’ll see how this data-driven approach is transforming engagement and driving impressive results. He’ll focus on actionable insights and real-world examples that illustrate how this data supercharges marketing
efforts, making every email, ad, and webpage feel like it’s made just for that one individual.
So, if you’re ready to supercharge your marketing efforts and deliver experiences that truly resonate with car shoppers, then join this session to take your marketing game to the next level.
Dealer eProcess
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