Aaron Bickart
OfferLogix
Explore our three day agenda. Session details arrive daily so check back often to witness the innovation our schedule will be bringing to the Automotive Industry.
As more dealers invest in first-party data management platforms, they are discovering that data hygiene and data enhancement services are more valuable than ever. Especially since dealers can own (not rent) the enhancements which lift all marketing and communications to their customers. So how should dealers approach the process of data management and which companies offer the best strategic data to improve profits? Learn from this panel discussion.
OfferLogix
TransUnion
automotiveMastermind
Pasch Group
Urban Science
Auto Genius
In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.
DriveCentric
Megan Horton, the VP of Product at Client Command®, discusses the efficacy and efficiency of traditional marketing audiences in automotive.
Based on the 2024 Audience Case Study conducted by Client Command®, Megan will share an analysis of CRM, DMS, In-Equity, In-Market (Amazon, Meta, Google), Demographics, and Vehicle Owner audiences primarily focused on one key metric – how many consumers in these audiences are actively shopping for a car?
Client Command
In this workshop we will review how to create adhoc reports using GA4 Explorations and also how to build robust reports using GA4 data in Looker Studio.
Participate actively in our workshop sessions. These hands-on experiences brought to you by industry experts provide practical skills and knowledge directly applicable to your dealership, enhancing your strategies and day-to-day functionalities.
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