DMSC 2023 - SCHEDULE
Day Two Agenda
Specials we're currently offering!
Ends April 1, 2023*
Early Bird Pricing
$995.00
$1,195.00
$200 off for Dealers & OEM’s
Dealers Only*
Buy 3, Get 1 Free
$745.00/each
$1,195.00/each
Bring your team and get 1 free!
Dealers Only*
Buy 1, Get 1 50% Off
$745.00/each
$1,195.00/each
Bring a teammate for only 1/2 price
Monday | May 22
From start to finish, experience a full day of innovative content that’s sure to bring you top-dollar value
7:00 AM - 8:00 AM
DAY 2
DOWNTIME
|
Waller Exhibit Hall
Breakfast
Get ready for the day, enjoy breakfast hosted by CARS.
Sponsored By:
8:00 aM - 9:00 aM
DAY 2
PANEL
|
Waller Ballroom
Maximizing Business Growth with CRM Enrichment and Marketing Analytics
Learn from industry leaders about the importance of CRM enrichment and marketing analytics in maximizing dealership growth at this panel session. Discover how to better understand customer behavior, improve targeting and personalization, and increase engagement and retention using CRM enrichment. Gain insights on Customer Data Platforms, KPIs, and strategies for activating audiences and prioritizing local in-market shoppers. Enhance your marketing strategy with valuable insights from leveraging local live data.
James Klaus
Vistadash
Kendall Billman
DealerBuilt
Thomas Eggers
Nyle Maxwell CDJR
Colby Joyner
Cavender Auto Group
CDPs | Data
9:00 AM - 10:00 AM
DAY 2
WORKSHOPS
|
BREAKOUT ROOMS
Workshops | Sessions 02
Marketing
Room 401
Actionable SEO | Demystifying Self-Analysis & Solutions
Designed for Dealer Principals, General Managers, Marketing Directors and Marketing Managers alike. Attendees will learn how to identify missing market share and which competitors are beating them organically, how to benmark organic visibility and will gain ways to get stakeholders to wake up and take SEO seriously.
Zach Billings
Wikimotive
Other
Room 402
Spent to Waste – The Importance of Refocusing on Your Technical SEO Tactics
Taking a tactical approach to your dealership’s Technical SEO can increase organic traffic, free up advertising dollars and ensure your store’s online presence is always optimized against search platform updates and releases. The ever-changing landscape of search platforms has brought with it a constant flurry of pivots for any business relying on an online presence to drive revenue. Lisa Gener of Dealer Alchemist wants to show dealers how a tactical focus on their Technical SEO will weather browser evolution, save you money and also help you understand the right conversations to have with your vendor partners to ensure continued success online.
Lisa Gener
Dealer Alchemist
Analytics & Measurement
Room 403-404
Conversations Unleashed
Don’t be a dial up dinosaur. Come learn three steps to conversations in the modern age. Bring your laptop to this working session. How customers use the phone has changed and conversations matter more than ever. Are you paying attention? Your dealership likely has 3 or 4 numbers on your website masthead and probably always has. Have you asked yourself why? Look at how ‘less is more’ as we review new methods of attribution that make things easier. We will review the evolution of call analytics and discuss the true depth of information you can find about who is calling and why – and this is just the start. We will discuss the caller analytics we typically use, and what you could be using. Finally, once we understand in detail what is happening when customers call, we will dig in and discuss what your dealership process is and why using an IVR is probably not saving you time or money.
Chris Spensley
Marchex
Analytics & Measurement
Room 405
The Lost Art of Creative: Data Never Built a Brand
While data-driven advertising helps dealerships pinpoint potential customers in the short term, only a strong brand identity will create a long-term competitive advantage that sets them apart from their competitors.
Jim Knutt
CometAds
Jason Ibarra
CometAds
10:00 AM - 10:30 AM
DAY 2
DOWNTIME
|
Waller Exhibit Hall
Coffee Break
Take a breather, grab a coffee and refreshments to keep your mind fresh
10:30 AM - 11:30 AM
DAY 2
KEYNOTE
|
Waller Ballroom
Modern CDP: Actionable Roadmap and Best Practices
Join Ansira’s Courtney Jane Acuff, SVP Marketing & Product Marketing, and Mike Moore, Senior Director of Marketing Technology Platforms, as they share an actionable roadmap to help orchestrate a modern and efficient customer data platform (CDP). Courtney and Mike will provide insights and lessons learned to help bring to life the benefits of implementing customer data solutions no matter the size of your dealership.
Courtney Jane Acuff
Ansira
Mike Moore
Ansira
CDPs | Data
11:30 AM - 12:30 PM
DAY 2
KEYNOTE
|
Waller Ballroom
The Digital Transformation of Digital Advertising Through AI
Technology is evolving faster and getting stronger every day. Companies around the world, including automotive brands, are increasing the use of artificial intelligence (AI) in their digital marketing strategies. This is because AI offers a number of benefits, including automating certain tasks and targeting customers better. Our panel will discuss our own experiences with this era-changing evolution of AI and its impact on the future of the marketing universe.
Robert Donovan
Donovan Martech, INC.
Jennifer Donovan
DOM360
Heather Nelson
Dealerverse™
Harrison Harbin
Donovan Martech, INC.
Marketing Automation
12:30 PM - 1:30 PM
DAY 2
DOWNTIME
|
Waller Exhibit Hall
Lunch
Enjoy lunch sponsored by Shift Digital!
Sponsored By:
1:30 PM - 2:30 PM
DAY 2
WORKSHOPS
|
BREAKOUT ROOMS
Workshops | Sessions 03
Marketing Automation
Room 401
ChatGPT | Promise, Prompts & Perils in Automotive Marketing
Where will ChatGPT make your life easier, and what are its limitations and pitfalls? Attendees will learn how to use cases and prompts for ChatGPT in their marketing, listing Q&As, FAQs, website content, and more.
Zach Billings
Wikimotive
Angus Fox
Wikimotive
Connected Retailing
Room 402
Personalizing the Customer Journey with Credit, Identity Verification & Real Time Data Verification
In this workshop, dealers will walk away with an understanding of the need for and importance of a Credit First process and how it will enhance their current online and in store workflow by knowing the customer’s FICO score and auto tradeline history earlier in the sales process. In addition, we will discuss how other real time data products like Identity Verification, Income & Employment Verification and Soft Pull are being used up front in the sales process to create a more personalized and secure customer journey. Please join our session to see how some of the leading software providers are personalizing the customer journey and experience with tailored solutions to fit their sales processes and keep their dealership safe from fraud.
Bob Lettis
700Credit
CDPs | Data
Room 403-404
Do You Have Customer Relationships or Transaction-Ships
The enrichment of first party data taking place in CDPs today provides automobile dealerships with a whole new way to look at their customers. The seemingly endless list of data points that are available to enrich customer records may help you to determine who has the greatest propensity to purchase or service, BUT just because you know who to talk to doesn’t mean that you know what to say or that you should ignore everyone else.
In this workshop we will discuss:
- How quality content supports every stage of the customer lifecycle
- What consumers consider quality content
- Examples of content dealers can use to:
- Win new business
- Build trust
- Retain and grow the customer base
- Provide a better customer experience
Kristen Judd
3 Birds Marketing
Connected Retailing
Room 405
Revolutionizing the Road: Exploring the AI Advancements in Automotive Retail
In this session, Konect.ai President Cole Kutschinski and Chief Operating Officer Jarrod Kilway will explain, in-depth, some of the most practical conversational data applications and uses and explore the current and forecasted adoption of artificial intelligence in the automotive industry.
Jarrod Kilway
Konect.ai
Cole Kutschinski
Konect.ai
Marketing Automation
Room 604-605
Why AI, Marketing Automation & CDP’s Are Not The Answer!
Stay tuned for more information on this workshop session hosted by Drivonic
Phil Aime
Drivonic
Josh Hill
Drivonic
2:30 PM - 3:00 PM
DAY 2
DOWNTIME
|
Waller Exhibit Hall
Coffee Break
Take a breather, grab a coffee and refreshments to keep your mind fresh
3:00 pM - 4:00 pM
DAY 2
FIRESIDE CHAT
|
Waller Ballroom
Fireside Chat - Shoelaces
In this session, Market Scan co-founder Rusty West is going to share some of the many ups and downs and valuable entrepreneurial lessons he has learned from founding the company 35 years ago with his Dad through the recent acquisition of Market Scan by S&P Global Mobility.
Rusty West
Market Scan
Brian Pasch
Brian Pasch Enterprises
Other
4:00 PM - 5:00 PM
DAY 2
KEYNOTE
|
Waller Ballroom
Revolutionizing Auto Sales: From Living Room to Showroom, Master Connected Retailing for Unrivaled Dealer Profitability
Overcome the challenges of evolving consumer preferences, OEM requirements, limited inventory, and affordability concerns by embracing innovative connected retailing solutions. Learn from your industry peers how to create immersive customer experiences, outperform your competition, and boost profitability. Don’t miss this chance to future-proof your dealership and dominate the ever-changing automotive sales landscape.
Don Richards-Boeff
Upstart Auto Retail
Ken Yonker
Tinney Automotive
Will Benedicks
Proctor Dealerships
Marri Stokes
Leif Johnson Group
Connected Retailing
5:00 pM - 6:00 pM
DAY 2
PANEL
|
Waller Ballroom
Advanced Data Activation of Data from CDP's
We will discuss specific use cases where technology platforms, CDPs, and data enhancement services come together to present dealers with new ways to connect with shoppers and existing customers.
Brian Pasch
Brian Pasch Enterprises
Tara Rego
Spectrum Reach
Aaron Bickart
OfferLogix
David Regn
fullthrottle.ai
Anu Roberts
CDK Global
CDPs | Data
6:00 PM - 7:00 PM
DAY 2
PANEL
|
Waller Ballroom
Using Technology To Improve Marketing Outcomes
We have gathered several leading technology companies to discuss how their platforms are helping dealers improve their sales effectiveness, communications cadence, and marketing outcomes.
Tom Walls
AutoAlert
Derek White
E-Drive Auto
Amberly Montgomery
Naked Lime
Ryan Osten
Gubagoo
Eric Painter
Stella Automotive
Marketing Automation
7:00 PM - 8:00 PM
DAY 1
DOWNTIME
|
Waller Exhibit Hall
Evening Reception: Cocktail Hour
Don’t miss out on the opportunity to network while enjoying cocktails and hors d’oeuvres. Sponsored by our Event Sponsors
