Chief Evangelist Officer

Steve Roessler serves as Chief EvangelistOfficer of DriveCentric, a leading provider of dealership software solutions. With over 25 years of expertise servicing customers, Steve’s passion is helping dealers embrace new technology and longterm strategies that drive sales and market share growth while providing an exceptional customer experience.

Steve is recognized as one of the most prominent voices in automotive advocating for dealerships, customers, and the community. Steve was rated #2 NADA Most Popular Speaking Session, and won this years AWA Best Speaker Award.

With his infectious personality, audiences enjoy a learning environment that’s fun, inclusive, and informative.

Steve lives in St. Louis, MO, with his wife and daughter and is a die hard Cardinals and Blues music fan.

speaker sessions

Conversational Commerce: Now That's a New Buzz Word...

Presented by DriveCentric

In this session, attendees will learn the latest modern communication strategies for sales success. From A.I. messaging and making use of social media to video, emojis, and GIFs, we’ll cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged. You’ll discover how to create compelling sales messages that stand out in a crowded digital landscape, and how to use these new communication strategies to build stronger relationships with your customers. By the end of this session, you’ll have a toolkit of modern communication strategies that you can implement immediately to drive more sales and grow your business.



Day 2




Room 401








Waterloo Exhibit Hall


Sponsored by:

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