Sessions You'd Be In
What It Costs
Today's ticket price, from the same source as the ticket page. Add your hotel and travel to finish the estimate.
The Email to Send
Written from your answers. Change anything right in the email, then copy it into your own inbox.
Ready When You Are
It keeps up with your answers until you edit it. Fill in the highlighted parts before you send.
SubjectRequest: DMSC 2027, April 18–20 in Scottsdale

What Your Boss Will Ask
Who covers the store?
DMSC opens on a Sunday, so the conference itself takes two weekdays, Monday and Tuesday. Tuesday afternoon is golf and pickleball, so if the store needs you, you can head home after the last keynote.
How is this different from the big trade shows?
It's one room, not a show floor. 60–70% of the dealers who attend make the final call at their stores, the companies behind your tools send their executives, and the program has been shaped with dealers for more than ten years.
A resort? Isn't that expensive?
Less than it looks. Your room, every session, the meals and both receptions are at the Westin Kierland, so there's no rental car and nothing to drive to. Breakfast and lunch on Monday and Tuesday, coffee breaks every day and both evening receptions come with the ticket.
What will we actually bring back?
Working plans, not brochures. Sunday opens with two-hour hands-on training labs, the workshops run laptops-open, and the panels put dealers who've done it next to the people who build the tools. The email above commits you to three ideas within 30 days.
What if plans change?
Refunds depend on how far ahead you cancel:
- Full refund
- 120 days or more before the event, through December 19, 2026
- 75% refund
- 90 days or more before, through January 18, 2027
- 50% refund
- 15 days or more before, through April 3, 2027
- No refund
- Within 14 days of the event, from April 4, 2027
You can also transfer a ticket to someone else on your team. Just contact us.
Can I bring the team?
Yes. The Dealer Group Package is four tickets for $1,000, so your GM, marketing lead and BDC manager come back with the same plan.

