Early Bird pricing ends January 13. Every ticket is $595 until then. Get your ticket

A dealer photographing a slide during a DMSC 2026 main stage session

Get the Yes.

Convince Your Boss

I'm a , most interested in , and .

Finish the sentence and we'll build your case: the sessions you'd be in, the people you'd meet, what it costs and the email to send.

April 18–20, 2027

Westin Kierland Resort & Spa, Scottsdale

Sessions You'd Be In

    The 2027 agenda keeps the same three-day shape and fills in through the spring.See the 2027 agenda

    People You'd Meet

    On Stage

        What It Costs

        Today's ticket price, from the same source as the ticket page. Add your hotel and travel to finish the estimate.

        People GoingOne room each
        1
        Hotel NightsSaturday to Wednesday covers the Sunday labs through Tuesday's golf.
        4
        The Westin block rate shows when you book.
        Flights or mileage. No rental car needed.
        An example to start. Use your store's number.

        The Email to Send

        Written from your answers. Change anything right in the email, then copy it into your own inbox.

        Ready When You Are

        It keeps up with your answers until you edit it. Fill in the highlighted parts before you send.

        SubjectRequest: DMSC 2027, April 18–20 in Scottsdale

        A dealer taking notes during a DMSC 2026 breakout session

        What Your Boss Will Ask

        Who covers the store?

        DMSC opens on a Sunday, so the conference itself takes two weekdays, Monday and Tuesday. Tuesday afternoon is golf and pickleball, so if the store needs you, you can head home after the last keynote.

        How is this different from the big trade shows?

        It's one room, not a show floor. 60–70% of the dealers who attend make the final call at their stores, the companies behind your tools send their executives, and the program has been shaped with dealers for more than ten years.

        A resort? Isn't that expensive?

        Less than it looks. Your room, every session, the meals and both receptions are at the Westin Kierland, so there's no rental car and nothing to drive to. Breakfast and lunch on Monday and Tuesday, coffee breaks every day and both evening receptions come with the ticket.

        See the honest math

        What will we actually bring back?

        Working plans, not brochures. Sunday opens with two-hour hands-on training labs, the workshops run laptops-open, and the panels put dealers who've done it next to the people who build the tools. The email above commits you to three ideas within 30 days.

        What if plans change?

        Refunds depend on how far ahead you cancel:

        Full refund
        120 days or more before the event, through December 19, 2026
        75% refund
        90 days or more before, through January 18, 2027
        50% refund
        15 days or more before, through April 3, 2027
        No refund
        Within 14 days of the event, from April 4, 2027

        You can also transfer a ticket to someone else on your team. Just contact us.

        Can I bring the team?

        Yes. The Dealer Group Package is four tickets for $1,000, so your GM, marketing lead and BDC manager come back with the same plan.

        See the Dealer Group Package

        Got the Yes?

        Lock in today's price before it goes up.