Tickets & Pricing 10
How much is a ticket?
Early Bird pricing is on now: $595 per dealer ticket through January 13. Every ticket covers all three days.
After that it goes to $695 on January 14.
When does the price go up?
Early Bird is $595 through January 13. Core is $695 from January 14 to March 31. Last Call is $795 from April 1.
Each price ends at 11:59 pm Arizona time on its last day.
What does a ticket include?
All three days: every keynote, workshop and panel, the Sunday training labs and the new AI Roundtables. Breakfast and lunch on Monday and Tuesday, coffee breaks every day, both evening cocktail hours, and golf (free for dealers) or pickleball (free for everyone) on Tuesday afternoon. Lunch on Sunday is for training lab attendees.
Can I bring my team?
Yes. The Dealer Group Package is four tickets for $1,000, $250 each, one package per order. Bring your GM, your marketing lead and your BDC manager, and come back with the same plan.
Like single tickets, it goes up on the same dates: $250 in Early Bird, $297 in Core and $347 in Last Call.
I work for an OEM. Which ticket do I buy?
The OEM ticket. It follows the same prices and dates as the dealer ticket.
I work for a vendor. Can I buy a ticket?
Vendors join DMSC as sponsors rather than buying tickets. It keeps the room focused on dealers.
How do I buy?
Pick your ticket on the tickets page and check out through Eventbrite, right there on the page. Your order confirmation comes from Eventbrite.
I have a promo or sponsor code. Where does it go?
Enter it under "Have a promo or sponsor code?" in your order on the tickets page, or in Eventbrite's checkout. It's applied before you pay.
Can I get a refund?
Refunds depend on how far ahead you cancel:
- Full refund
- 120 days or more before the event, through December 19, 2026
- 75% refund
- 90 days or more before, through January 18, 2027
- 50% refund
- 15 days or more before, through April 3, 2027
- No refund
- Within 14 days of the event, from April 4, 2027
Can I transfer my ticket to someone else?
Yes. Contact us and we'll move it to someone else on your team or, in some cases, to another Pasch Group event.
Is there a virtual option?
The Content Pass gives you recordings of the mainstage sessions, plus the workshop recordings our hosts submit.
Hotel & Travel 9
Where is DMSC 2027?
At the Westin Kierland Resort & Spa, 6902 E Greenway Pkwy, Scottsdale, AZ 85254. The sessions, meals, receptions, golf and pickleball all happen at the resort.
Is there a group rate?
Yes. Our room block is at the Westin Kierland, the resort where DMSC happens, for Thursday to Tuesday nights. Book through our link to get the group rate.
What if the Westin block sells out?
We open an overflow block at the AC Hotel by Marriott Scottsdale North, directly across the street and about a 3-minute walk, for Saturday to Tuesday nights. It shows up here and on the venue page the moment it opens.
Which nights should I book?
Arrive Saturday and fly home Wednesday. Sunday starts with our intensive training labs at 10:00 am, and golf and pickleball run into Tuesday evening.
Can I come early or stay late?
The Westin block covers Thursday to Tuesday nights, so you can turn the trip into a long weekend. Thursday rooms are limited, so book early if you want one.
Which airport should I fly into?
Phoenix Sky Harbor (PHX). It's about 17 miles from the resort, roughly 30 minutes by car, and rideshare and taxis pick up at every terminal.
Do I need a rental car?
No. Your room and the whole event are at the Westin Kierland, so there's nothing to drive to.
What time zone is Scottsdale in?
Arizona stays on Mountain Standard Time all year, so in April it matches Pacific time. Every time on this site is Arizona time.
Someone called offering me a DMSC room. Is that you?
No. We never call or email to sell rooms. Book only through the links on this site.
The Program 7
What's the schedule?
- Sunday
- Registration opens at 9:00 am, intensive training labs at 10:00 am, the new AI Roundtables before the kickoff, the kickoff at 12:30 pm, then keynotes, workshops and panels until the cocktail hour at 6:00 pm.
- Monday
- Breakfast at 8:00 am, then the full day of keynotes, workshops, mini workshops and panels, with a cocktail hour at 5:45 pm.
- Tuesday
- Breakfast, keynotes and panels through lunch, then golf or pickleball from 1:30 pm.
What are the session formats?
- Training labs
- Two hours, hands-on, on Sunday morning.
- Keynotes
- 30 minutes on the main stage.
- Panels
- 45 minutes on the main stage, with dealers next to the people who build the tools.
- Workshops
- 45 minutes, hands-on, in the breakout rooms.
- Mini workshops
- 30 minutes, hands-on, in the breakout rooms.
- Flash talks
- Seven minutes on the main stage: 20 slides, 20 seconds each, then Q&A.
- AI Roundtables
- New for 2027, on Sunday before the kickoff (details are still being finalized): hard questions, face to face with the people who build the tools.
What topics are covered?
Every session sits under one of eight topics: AI Tools & Agents, SEO & AI Search, First-Party Data, Measurement & Attribution, Lifecycle Marketing, Websites & Conversion, Customer Communication, and Advertising & Media.
When is the 2027 agenda announced?
The three-day structure is set now, and sessions and speakers are added as they confirm through the spring. The agenda page always shows the latest.
Are the sessions sales pitches?
No. Sessions teach what's working in dealer marketing right now, from the people who build the tools and the dealers putting them to work. The Exhibit Hall is where you go to talk products.
Should I bring a laptop?
Yes. The training labs and workshops are hands-on, so you'll work through the material as you go.
Can I speak at DMSC?
Speaking slots come with sponsorship. Beyond that, the stage is by invitation: our dealer panels, special guests we invite, and dealers a sponsor brings as their guest.
Golf & Pickleball 7
Is golf really free?
For dealers, yes. Vendors play as golf sponsors, or join a paid waitlist when spots allow. Pickleball is free for everyone.
How do I sign up?
Add golf or pickleball when you buy your ticket. Spots are limited.
When and where is the golf tournament?
Tuesday afternoon on the Westin Kierland Golf Course, on the west side of the resort. It's a shotgun-start scramble in foursomes at 2:15 pm, so be seated in your labeled cart by 2:00 pm. It runs about four and a half hours.
Drinks are included all round, with a beverage cart on the course and Edie's Rangehouse at the turn.
Can I rent clubs and shoes?
Yes. Pre-ordered rental clubs are set on your cart. Pick up rental shoes at the pro shop, and allow extra time.
What do I wear for golf?
A collared shirt is required. Pants, shorts or skirts are all fine.
How does pickleball work?
Teams of two in structured match play on the resort's courts, from 1:30 pm to 4:30 pm on Tuesday. It's competitive but approachable, and first-timers are welcome.
Can I do both?
They run at the same time on Tuesday afternoon, so pick one.
At the Event 7
Where do I pick up my badge?
At registration in the Herberger Foyer, Sunday from 9:00 am to 12:30 pm. Wear it to every session, meal and cocktail hour.
Which meals are included?
Breakfast and lunch on Monday and Tuesday, coffee breaks every day, and hors d'oeuvres at both cocktail hours. On Sunday there's no breakfast, and lunch is for training lab attendees, so if you're not in a lab, eat before the kickoff.
What happens in the evenings?
Cocktail hours in the Exhibit Hall on Sunday at 6:00 pm and Monday at 5:45 pm: wines curated by Brian Pasch, two featured cocktails, hors d'oeuvres, and the speakers and partners in the room. Afterward, most people head to the resort's outdoor bar.
What should I wear?
Business casual for the sessions and the cocktail hours. Bring a layer for the evenings, a collared shirt if you're playing golf, and court shoes for pickleball.
What's the weather like in April?
Warm, dry days in the 80s and cool evenings. Bring sunglasses, sunscreen and a refillable water bottle.
Where is everything?
All under one roof at the Westin Kierland. The rooms you'll see on the agenda:
- Ballroom
- The main stage, breakfasts and lunches
- Rainmakers A, B, C
- Workshops and mini workshops
- Greenway
- A Sunday training lab
- Exhibit Hall
- Partner booths, coffee breaks and both cocktail hours
- Herberger Foyer
- Registration
Is there somewhere to step out between sessions?
Yes. The Dreamweavers Courtyard connects to the ballroom, so you can take a call or catch up on email in the sun and be back for the next session.
First Time & Approval 6
Is DMSC good for a first-timer?
Yes. It's intimate by design, so it's easy to meet people, and the program is built for working dealers. Get in Saturday, add golf or pickleball at checkout, and go to both cocktail hours.
Who attends?
Dealer principals, GMs, marketing directors, digital and BDC leaders, and dealer group executives. 60–70% of the dealers make the final call at their stores, and the companies behind your tools send their executives, not sales reps. We expect 200+ dealers and 350+ people for 2027.
How is DMSC different from the big trade shows?
It's one room, not a show floor. The dealers there make the decisions, the companies behind your tools send their executives, and the program has been shaped with dealers for more than ten years.
How do I get my boss to sign off?
Use the boss kit. Pick your role and focus, and it builds your case: the sessions you'd be in, the people you'd meet, the cost, and a ready-to-send email.
Who covers the store while I'm gone?
DMSC opens on a Sunday, so the conference itself takes two weekdays, Monday and Tuesday. Tuesday afternoon is golf and pickleball, so if the store needs you, you can head home after the last keynote.
What will I actually bring back?
Working plans, not brochures. Sunday opens with intensive training labs, the workshops run laptops-open, and the panels put dealers who've done it next to the people who build the tools.
Sponsors & Vendors 5
How do I become a sponsor?
Request the 2027 prospectus and our partnerships team will follow up. Every package includes dealer passes, and speaking slots come only with sponsorship.
Where's sponsorship pricing?
In the prospectus. Request it and it comes to your inbox with the full detail on every package.
Do sponsors get dealer passes?
Yes. Every package includes at least two dealer passes, so you can bring your best clients and the prospects you most want in the room as your guests.
When do sponsorships sell out?
Every year. All speaking slots typically sell out about two months before the event, and Event packages go first, by mid-January.
How do sponsors get on stage?
Speaking slots come with partnership: a keynote with Event, a hands-on workshop with Platinum or Silver, a mainstage panel with Gold, a flash talk with Emerald. Sponsors can also bring a dealer client to speak with them as their guest.
Try a shorter word, or ask us directly.
