Event Host
Brian Pasch
Event Host · Founder, Pasch Group
Brian built DMSC to move dealer marketing forward, and he doesn't play it safe. If a practice is hurting dealers or the industry, he'll call it out from the stage.
The Room
Intimate by design, progressive by habit. The dealers who sign off on the budget and the executives who build their tools, in one room, with a host who says what others won't.
Event MC
Dan Moore
Event MC · CEO, Drivvr
New for 2027, Dan keeps the main stage moving as Event MC: the introductions, the handoffs and the clock. That frees Brian to spend his stage time where it counts, pushing the room.
- Decision makers on both sides60–70% of the dealers make the final call, and the companies behind your tools send their executives, not sales reps.
- Education firstKeynotes, labs, workshops and roundtables fill the days. The Exhibit Hall is there for the conversations they start.
- One room, not a show floorThe speakers and partners are in the hallways and at the receptions, so you actually get to talk to them.
Deep, Not Wide.
Every session sits under one of eight topics dealers actually deal with. Bring a laptop: the labs and workshops are hands-on.
See the agenda
Training Labs
Sunday, 10:00 amHands-on, laptops open, before the main stage even starts. You leave with something built, not just notes.
AI Roundtables
Sunday, before the kickoffHard questions, face to face, with the people who build the AI tools dealers are being sold.
Workshops
Sunday and MondayWorkshops and mini workshops in the breakout rooms: a speaker, a real problem and a room of dealers working it.
The Main Stage
All three daysKeynotes, dealer panels and flash talks, with dealers on stage next to the people who build the tools.
Golf & Pickleball
Tuesday afternoon, after the last session, on the resort's own course and courts. Both tournaments run at the same time, so pick one when you buy your ticket.
A Scramble Built for Conversation
Dealers and partners in the same scramble, on the resort's own course. Four and a half hours on the Westin Kierland Golf Course is the longest conversation you'll have all week.
- Free for dealers
- Vendors play as golf sponsors or for a fee
- Format
- Shotgun start at 2:15 pm sharp. Scramble, in foursomes, about 4.5 hours.
- Arrive
- Be seated in your labeled cart 15 minutes before the start. Practice balls are at the driving range if you want to warm up.
- On the course
- Drinks included all round, a beverage cart, and Edie's Rangehouse at the turn.
- Rentals
- Pre-ordered clubs are set on your cart. Rental shoes are at the pro shop, so allow extra time.
- Wear
- A collared shirt. Pants, shorts or skirts are all fine.
Spots are limited. Add the Golf Tournament when you check out.
Fast, Friendly and Free
Team play on the Westin Kierland courts, for seasoned players and first-timers alike. Paddle up with someone you met at the cocktail hour.
- Free for everyone
- No experience needed
- When
- Tuesday, 1:30 pm to 4:30 pm.
- Format
- Teams of two in structured match play. Competitive, but approachable.
- Where
- The pickleball courts at the Westin Kierland.
- Wear
- Court shoes and something you can move in.
Spots are limited. Add the Pickleball Tournament when you check out.
Sleep Where It Happens
Our room block is at the Westin Kierland, the resort where DMSC happens. The sessions, the meals, both cocktail hours and the first tee are all on the same property as your room.
- No rental carEverything is on property. Nothing to drive to.
- Restaurants on siteFaro & Brag from breakfast to dinner, cocktails with a mountain view at Antidote, J. Swilling's by the pool, and Coffee Flats from 6 am.
- Time to yourselfAgave, The Arizona Spa, an adults-only pool, and a lazy river and FlowRider at the water park.
Room Block: OpenBook Your Room
Venue & Hotel
Bring Your Spouse
The Westin Kierland is a resort first. While you're in sessions, there's the spa, the pools, the lazy river and the golf course, and Kierland Commons, an open-air district of shops and great restaurants, is right down the road.
Evenings are yours together: the resort's outdoor bar after the cocktail hour, or dinner out at the Commons.
Food & Drinks
Most of the best introductions happen over a plate or a drink, so there's time for both every day.
- Coffee Breaks, Every DayIn the Exhibit Hall between sessions, with the partners you came to meet.
- Breakfast and LunchMonday and Tuesday, from 8:00 am, with the whole room. On Sunday, lunch is for training lab attendees.
- Two Cocktail HoursSunday at 6:00 pm and Monday at 5:45 pm in the Exhibit Hall: wines curated by Brian Pasch, two featured cocktails, hors d'oeuvres, and the speakers and partners in the room.
- Then the Outdoor BarAfter the cocktail hour, most of the room ends up at the resort's outdoor bar, where the conversations keep going.
$1,000
The Booth Challenge
For dealers: visit every partner booth in the Exhibit Hall and talk with the team there. Make it all the way around and you're in the drawing for $1,000.
- 1Visit every booth. Talk with the team at each one, not a drive-by.
- 2Complete the round. Once you've been to every booth, you're in the drawing.
- 3Win $1,000. Drawings on Monday morning and again on Tuesday morning.
50/50
A Raffle for Warrior Canine Connection
Every year DMSC raises money on site for Warrior Canine Connection. Buy raffle tickets during the event: half the pot goes to the winner and half to the cause.
The winner is drawn on the main stage on Tuesday, and must be in the room to win.
Warrior Canine Connection is a Maryland nonprofit, founded in 2011, that enlists recovering service members and veterans to train service dogs for their fellow veterans. It's an accredited member of Assistance Dogs International.
warriorcanineconnection.org
