April 27-29 | Scottsdale, AZ
In this episode of the Brian Pasch Podcast, Brian sits down with Gino Cipperoni and Sam Vukas from Dealer eProcess to explore the data-driven innovation behind their Everest platform. With native tools for digital retailing, advertising, and website optimization, Everest is helping dealers eliminate friction, increase leads, and gain full transparency into marketing performance. You’ll also hear how Sherpa AI is enabling real-time personalization by adapting digital experiences to each shopper’s behavior. Whether you’re looking to simplify your tech stack or power smarter data insights, this conversation offers a blueprint for digital retail success.
Dealers have countless opportunities open to them in the digital space. However, website clutter, slow performance, and more can negatively affect the customer’s online journey and consequently, dealership conversions. Learn more about the solutions being offered by the Everest Platform for a streamlined automotive website experience for both dealers and customers.
Named for the idea of reaching the peak of a mountain, the Everest Platform helps auto dealers reach their own peaks. Encompassing the Dealer eProcess suite of tools, their website platform, and advertising platform, Everest brings a native approach to lead generation and data reporting across every dealer’s arena. This offers a seamless way to access insights based on overall site and conversion data.
The Everest experience directly targets an issue that some dealers may not even be aware they have. GTM containers seem to stack silently for some time, but when there’s an excessive amount of these tools on a dealer’s site, web performance will begin to suffer. Adding too many tools or GTM containers is dangerous for optimal site performance, which can slow and greatly impact the customer experience. While some of these tools may be needed for the dealership, others may be unnecessary for the current version of the site. Documenting the implementation of these tags, along with tying GTMs to their respective third-party installs, can help identify which ones are still essential to the site at a later date.
Striving to improve auto dealers’ online presence, the Everest Platform combats busy web designs with striking, personalized, AI-enhanced sites. Backed by data, the Everest Platform presents fresh site designs that reduce the digital elements disrupting visits. Removing extra noise leads to purposeful, streamlined websites that feature only relevant information and easy-to-use tools that enhance the user experience. Dealers can take this a step further by using AI to provide intuitive sites personalized to every visitor’s preferences. This system allows for a greater ease of use and higher rates of conversion without affecting leads from other sources.
The Everest Platform brings in a variety of tools to help dealers make sense of all their site analytics. The CARoi DMS attribution tool helps track campaigns to identify which are actively selling cars instead of only focusing on click-through rates. The inventory insights dashboard gives an overall perspective on dealership sales data. By keeping track of their inventory sales, the platform can help dealers use derived insights to make informed marketing choices.
Presenting sites that cater to a dealership’s market and their individual customers’ preferences is easily accessible through Sherpa AI. The AI tool is seamlessly integrated into dealer sites, working in the background to provide every digital visitor with an experience curated to their specific preferences. By using a unique Digital ID for every online visitor, the tool can track the vehicles that pique their interest, rearrange search and filters based on preferences, and more. This allows the site to work alongside the customer in their search and easily present them with relevant options.
Surveys have shown that customers hold a general sense of distrust in dealerships. Disconnected deals in advertising only serve to fuel this distrust. When a customer sees an ad featuring a vehicle deal, but the vehicle at that price is not available on the dealership site, the customer may decide to turn away from that dealer’s services. The Everest Platform combats this issue by connecting every ad through a single pricing engine. This allows all marketing efforts to be connected to existing deals and vehicles currently available on the dealership site. By linking these ads to specific pages, the platform helps customers find the offered deals quickly and easily, ultimately building rapport with that dealer.
If you’re ready to create a seamless, personalized, and organized start-to-finish experience for your customers, you can now book a demo with the Everest Platform. You can also find the Dealer eProcess team at the 2025 Digital Marketing Strategies Conference or reach Gino Cipperoni directly at gino@dealereprocess.com to discuss how the Everest Platform and Sherpa AI can help your dealership reach its goals.
When its performance is compared to competitors, the Everest Platform shines in its leads, conversion rates, calls, and more. The approach to sleek website designs encourages customer engagement, which the Everest team is confident in. For those wondering about the effectiveness of the updated site styles, the Dealer eProcess team invites you to reach out for a ten-minute conversation to showcase the Everest Platform design strategy.
Explore the newest developments in dealership tools with the Brian Pasch Podcast. Follow along as we host guests who are revolutionizing the digital dealership industry by listening on your favorite podcast channels. Join the featured innovative leaders at the Digital Marketing Strategies Conference in Scottsdale, AZ, on April 27-29, 2025, with workshops, panel discussions, and activities to help you bring the best strategies to your dealership.
