Frustrated with your OEM website design? Do you have ideas for improvement to share? Have you developed some new ideas for website design which are increasing conversion rates? Join your peers for this interactive, two-hour session where we will explore top-performing retail website elements, UX strategies, and communication tools. Collaborate with web designers, tech experts, and OEM leaders to discuss innovative solutions and shape the future of online automotive retail in 2025.

Key Takeaways:

• Uncover the root causes of slow load times: Identify what’s really slowing down your website—whether it’s heavy scripts, bloated plugins, or vendor-related issues—and create a plan to resolve the most common culprits.
• Create a streamlined GTM container strategy: Build a clear framework for auditing, organizing, and reducing Google Tag Manager containers to ensure better performance and easier tag management.
• Review proven website updates that boost conversions: Explore real examples of site changes that led to measurable increases in conversion rates, offering insight into what’s working in today’s digital landscape.
• Refine CTA labels and activation paths: Learn best practices for call-to-action (CTA) button text, design, and placement to guide users effectively and drive higher engagement.
• Develop a performance-driven website checklist: Build a checklist focused on actionable steps that improve site speed, usability, and conversion—ensuring consistent, meaningful improvements over time.