The phone is often the first touchpoint in a shopper’s car-buying journey—but is your dealership making the right first impression? In today’s fast-paced market, customers expect quick and seamless phone interactions. But what really happens when a shopper calls multiple dealerships? In 2024, 31.8% of unconnected calls occurred because customers hung up while on hold, highlighting a major risk to potential sales. In this data-driven session, Cassie Broemmer, Chief Revenue Officer at Car Wars, will take you through a real-world study of the dealership phone experience—revealing exactly where opportunities are won and lost.