Strategies and data work best hand in hand for optimal ad spend efficiency and meeting your customers at the exact point of where they are in their sale.

In this workshop, PCG Digital and Fullpath will showcase how they worked in synergy for a mutual clients success by activating and re-engaging customers towards conversion on both the sales and service side. By allowing the data to tell a proper story, the teams created efficiencies in ad spend allocation across the Google and meta ads platform, leading to higher hard conversions.