Streaming as a Market Share Engine: How Dealers Win with CTV & Digital Audio

Connected TV (CTV) and Digital Audio are no longer experimental channels — they are rapidly becoming the most powerful tools available to dealerships looking to grow sales and capture market share. In this session, Brett Hall of EMG will break down why streaming represents a fundamentally different growth opportunity than traditional digital tactics, and how dealers can architect a high-impact strategy built around reach, precision, and measurable outcomes. Attendees will learn a practical framework for building a winning streaming plan, how to align investment with sales objectives, and how to evaluate partners with confidence. The session will also address common industry misconceptions — including misleading publisher representation — and equip dealers with the right questions to ask to ensure their investment is truly premium and transparent.

Key Takeaways:

• Why CTV and Digital Audio drive incremental reach and market share growth
• A practical framework for constructing a dealership-level streaming strategy
• How to evaluate streaming partners and demand transparency
• Red flags to watch for in publisher representation and inventory sourcing
• How to measure streaming performance beyond impressions and clicks