The automotive retail landscape is shifting rapidly, and AI is at the forefront of that transformation. This workshop will explore how AI-driven strategies can enhance customer engagement, streamline operations, and drive revenue growth in dealerships. Through real-world examples and expert insights, attendees will learn how AI is reshaping lead nurturing, customer interactions, and sales conversion. The session will be purely educational, focusing on practical applications rather than product promotion. A dealership partner currently leveraging AI will join the discussion to share their firsthand experience and results.