Brennan spoke at DMSC 2026.See the 2027 Lineup
- Speakers
- Brennan McEachran
Brennan McEachran
Founder, Advisor, and Speaker, MGI

About Brennan
President MGI; prev. Founder/CEO, Hypercontext (acquired) Brennan McEachran is a technical founder, advisor, and speaker focused on AI, product-led growth, and SaaS. He was the CEO and co-founder of Hypercontext, a platform used by more than 100,000 managers, and previously co-founded Soapbox.
Brennan is a Y Combinator S21 founder and led the team behind a 2024 Webby-winning AI-powered performance review product. Today he works with companies on AI strategy, go-to-market execution, and AI-driven product development.
At DMSC
Questions About Brennan
What does Brennan McEachran speak about at DMSC?
Brennan gave the keynote “Dealer Reality Check – What’s In, What’s Out in 2026” at DMSC 2026. Topics: Measurement & Attribution.
Where does Brennan McEachran work?
Brennan is Founder, Advisor, and Speaker at MGI.

See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.



