About Lindsey
With over 18 years of automotive experience — ranging from her family’s independent lot to major dealer groups — Lindsey Roller brings a 360-degree perspective to the industry. Having mastered roles in Sales, Service, BDC, F&I, and Management, she now bridges the gap between dealership operations and marketing psychology. As the leader of PCG Digital’s Strategic Marketing Advisory team, Lindsey specializes in website optimization and disruptive branding strategies.
She helps dealers unify their vendor ecosystems to create cohesive, high-ROI marketing that cuts through the noise. Lindsey is also a wife, mom of two, avid equestrian, business owner and amateur DIYer.
At DMSC
Questions About Lindsey
What does Lindsey Roller speak about at DMSC?
Lindsey spoke on the panel “Optimizing Your Online Showroom for Conversions” at DMSC 2026. Topics: Websites & Conversion.
Is Lindsey Roller speaking at DMSC 2027?
Yes. Lindsey is confirmed for 2027, and session details are announced soon.
Where does Lindsey Roller work?
Lindsey is Director of Strategic Services at PCG Digital. PCG Digital partnered with DMSC in 2026.
See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.