Michael McDonald

As a marketing leader at Jeff Wyler Automotive Family, one of the largest private dealership groups in the country, Michael drives innovative strategies that enhance customer engagement, improve brand positioning, and accelerate sales performance. With a passion for leveraging data-driven strategies, social media, and AI-fueled software, Michael specializes in fostering innovative approaches to drive efficiency, creativity, and performance. At the Digital Marketing Strategies Conference, Michael brings insights into omnichannel marketing, social media engagement, and leveraging Generative AI—helping navigate the evolving automotive retail digital landscape to drive measurable results.