About Zach
Zach Billings is a seasoned automotive digital marketing strategist with over 15 years of hands-on experience working alongside hundreds of dealerships nationwide. Known for cutting through industry hype with data and real-world performance insight, Zach specializes in search strategy — from SEO and SEM fundamentals to the evolving impact of AI-driven search. A trusted voice at industry conferences, he is passionate about helping dealers separate signal from noise, eliminate wasted spend, and make smarter, evidence-based marketing decisions.
Beyond his hands-on work with dealerships, Zach is a recognized thought leader in automotive digital marketing, frequently sharing insights on emerging search trends, AI applications, and performance optimization strategies. He advises agencies and dealer partners on how to leverage technology and data-driven tactics to improve visibility, drive conversions, and create more measurable marketing outcomes, making him a go-to resource for actionable guidance in an ever-evolving digital landscape.
At DMSC
Questions About Zach
What does Zach Billings speak about at DMSC?
Zach gave the flash talk “The AI Search Gold Rush: Facts vs Fiction” at DMSC 2026; led the workshop “More Leads, Less Money: Winning Search in 2026” at DMSC 2026. Topics: SEO & AI Search.
Is Zach Billings speaking at DMSC 2027?
Yes. Zach is confirmed for 2027, and session details are announced soon.
Where does Zach Billings work?
Zach is Co-founder at Wikimotive. Wikimotive partnered with DMSC in 2026.
See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.