This was a DMSC 2026 session.See the 2027 Agenda
- Agenda
- 2026
- Training Lab
Build Your Dealer AI Team: Four Claude Agents in 2 Hours
2 Hour AI Training
About the Session
In this 2-hour hands-on lab, you will build four production-ready Claude agents for dealer marketing: an SEO Audit Agent, a Competitive Intel Agent, a Social Planning Agent, and an LLM Visibility Agent. Each one is a Claude Project you configure live, with a system prompt and knowledge files you take home and keep. Walk in with no agents.
Walk out with four running on your own account, ready to produce executive-grade deliverables.
Worth Knowing
From DMSC’s research on AI Tools & Agents. Every number links to its source.
- By the Numbers82%
of dealers report using AI in some form, most often for follow-up, tasks and content
Source: Cox Automotive
- Term to KnowAI agent
Software that completes a job end to end, such as replying to a lead and booking the appointment, rather than only suggesting text for a person to send.
- Ask Your Vendor
When your AI can't answer, how does it hand the conversation to my team, and how will I know a person actually followed up?
- Try This Monday
Submit a lead on your own website after hours and time how long it takes to get a correct answer, then a reply from a real person.
Keep Going
More on AI Tools & Agents
- Roundtable · Sunday, April 18, 2027 · 11:30 amAI Roundtables
- Kickoff · Sunday, April 26, 2026 · 12:30 pmConference Kickoff – Battle of the AI AgentsBrian Pasch
- Keynote · Sunday, April 26, 2026 · 1:30 pmThe Engagement Platform: Winning in the Age of AI AgentsMatt Leone
- Panel · Sunday, April 26, 2026 · 3:45 pmCurating Your AI ToolboxBrian Pasch, Derek Simonds, Anu Roberts and 2 more
From Pasch Group
- ResearchAI and Dealership Staff: Finding the Right BalanceHow top stores split work between AI and people, manage handoffs, and measure what AI adds.
- ResearchDigital Voice Assistants: Customer-Centric Problem Solver & Revenue GeneratorProfiles of 12 AI voice assistant platforms, with interviews from dealers who use them.
See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.