This was a DMSC 2026 session.See the 2027 Agenda
- Agenda
- 2026
- Kickoff
Conference Kickoff – Battle of the AI Agents
Join Brian Pasch in the Ballroom for our signature Kickoff session, exploring the latest technological breakthroughs shaping automotive marketing!
About the Session
Join Brian Pasch in the Ballroom for our signature Kickoff session, exploring the latest technological breakthroughs shaping automotive marketing!
Worth Knowing
From DMSC’s research on AI Tools & Agents. Every number links to its source.
- By the Numbers82%
of dealers report using AI in some form, most often for follow-up, tasks and content
Source: Cox Automotive
- Term to KnowAI agent
Software that completes a job end to end, such as replying to a lead and booking the appointment, rather than only suggesting text for a person to send.
- Ask Your Vendor
When your AI can't answer, how does it hand the conversation to my team, and how will I know a person actually followed up?
- Try This Monday
Submit a lead on your own website after hours and time how long it takes to get a correct answer, then a reply from a real person.
Keep Going
More on AI Tools & Agents
- Roundtable · Sunday, April 18, 2027 · 11:30 amAI Roundtables
- Training Lab · Sunday, April 26, 2026 · 10:00 amBuild Your Dealer AI Team: Four Claude Agents in 2 HoursGray Scott
- Keynote · Sunday, April 26, 2026 · 1:30 pmThe Engagement Platform: Winning in the Age of AI AgentsMatt Leone
- Panel · Sunday, April 26, 2026 · 3:45 pmCurating Your AI ToolboxBrian Pasch, Derek Simonds, Anu Roberts and 2 more
From Pasch Group
- ResearchAI and Dealership Staff: Finding the Right BalanceHow top stores split work between AI and people, manage handoffs, and measure what AI adds.
- ResearchDigital Voice Assistants: Customer-Centric Problem Solver & Revenue GeneratorProfiles of 12 AI voice assistant platforms, with interviews from dealers who use them.
See You in 2027.
April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.