From Prompt to Performance: Measuring AI Search Impact

AI search is reshaping how customers discover dealerships, but most conversations stop at visibility. This session goes further, giving you a clear, actionable framework you can take back and apply immediately. We’ll start by identifying how your dealership appears in AI-driven search today, including the prompts and queries that matter most, informed by Search Console data.

From there, we’ll focus on how to measure that visibility and its impact using GA4 and emerging conversational query patterns. With measurement as the foundation, we’ll walk through how to interpret performance, uncover gaps, and make the right updates to your content and strategy, creating a continuous cycle of improvement as AI search evolves. Key Areas of Conversation Will Include Who owns what: dealer vs. platform responsibilities for AI search success Using Search Console to identify AI search opportunities AI-driven traffic and surfaced content in GA4 Uncovering high-value conversational and “fan-out” queries You’ll leave this session with clarity on what to track, how to act on it, and who owns what so your team and your partners are aligned in driving real, measurable results.