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This was a DMSC 2026 session.See the 2027 Agenda

  1. Agenda
  2. 2026
  3. Mini Workshop
Mini WorkshopSEO & AI Search

The AI-Ready Dealership: A Live Audit for the Next Era of Search

Live audit your dealership’s data to ensure AI search engines recommend your store

Monday, April 27, 2026 · 3:00–3:30 pmRainmakers B, Westin Kierland

Presented by

About the Session

Stop guessing if your dealership is ready for the AI revolution and start auditing. As “Answer Engines” like ChatGPT and Gemini begin to replace traditional search results, your website’s backend data is now more important than its frontend design. In this hands-on workshop, we will perform a live diagnostic of dealership sites to see exactly what AI “sees” when it looks at your inventory and specials.

You’ll learn how to ensure your store is the one being recommended to shoppers and get a first look at how “Agentic AI” will soon go beyond search to handle tasks like service booking and parts sales directly. If you want a site that works for both humans and machines, this session is your roadmap. Key Takeaways: Live AI Audit: Follow along as we test real sites to see if your inventory data is “machine-readable” or invisible to AI.

Winning the Answer: Practical steps to ensure your dealership is the cited source when customers ask AI for local car-buying advice. Beyond the Search Bar: A look at how AI “Agents” will soon move from just answering questions to actually executing tasks like scheduling service. Data over Design: Why structured data and clean feeds are the new SEO essentials for 2026.

Worth Knowing

From DMSC’s research on SEO & AI Search. Every number links to its source.

  • By the Numbers1B+

    monthly users of Google's AI Mode, about a year after it launched

    Source: Google

  • Term to KnowAI Overview

    Google's AI-written summary that appears above the regular search results, with links to the sources it drew on.

  • Ask Your VendorWhich buyer questions do you track, in which AI tools and from which locations, and how often do you rerun them?
  • Try This Monday

    Ask ChatGPT, Gemini and Google AI Mode five questions your buyers ask, like the best dealer for your brand near your town, and record who gets named.

See You in 2027.

April 18–20, 2027 at the Westin Kierland Resort & Spa. The program keeps its shape, and sessions are announced as they confirm.